Specialist - Email/Digital Marketing - B2B

1 month ago

Hyderabad, India Akrivia Automation Private Limited Full time

- End-to-End Campaign Management: Own and manage account-based marketing (ABM) campaigns from inception to execution and analysis, ensuring the campaigns are targeted and effective.

- Account Segmentation & Strategy: Work closely with the sales team to identify high-value accounts and build tailored strategies for engaging with decision-makers within these accounts.

- Content Development: Develop and manage account-specific content such as white papers, case studies, blog posts, emails, and landing pages.

- Tailor the messaging to meet the specific needs of each account.

- Configuration & Tools Management: Be responsible for the configuration and use of ABM tools(Zoho Marketing Automation, or similar marketing automation platforms) to build, execute, and optimize ABM programs.

- Personalized Marketing: Develop highly personalized marketing tactics for key accounts, including custom landing pages, webinars, and direct mail to engage stakeholders at each stage of the buying cycle.

- Multi-channel Execution: Coordinate multi-channel campaigns across digital platforms (social media, email, paid ads, events) to reach target accounts.

- Sales Alignment: Collaborate with the sales team to ensure ABM programs are in alignment with sales goals.

- Provide marketing support and materials to sales enablement teams.

- Analytics and Reporting: Track and analyze ABM metrics to measure campaign effectiveness, report on results, and iterate on strategies to optimize performance.

- Lead Nurturing: Build and manage automated workflows for lead nurturing and pipeline acceleration with a focus on target accounts.

- Budget & Resource Management: Take full ownership of the ABM budget and ensure efficient allocation of resources for maximum ROI.

(ref:iimjobs.com)

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