Collegedunia.com - Affiliate Manager - Mobile Advertising

3 days ago

Gurugram, India College Dunia Full time

and Responsibilities:- Affiliate and Publisher Management- Recruit, onboard, and maintain relationships with affiliates and publishers.- Negotiate commission structures, promotional terms, and partnership agreements.- Provide affiliates with necessary marketing materials, performance updates, and campaign guidelines.- Ensure compliance with brand policies, legal requirements, and performance standards.- Campaign Management- Plan, launch, and manage affiliate marketing campaigns across multiple channels.- Monitor campaign performance and ensure alignment with overall marketing goals.- Collaborate with creative and performance marketing teams to develop high-converting creatives and landing pages.- Track KPIs such as conversions, ROI, CPA, and LTV to evaluate campaign effectiveness.- Mobile Attribution and Tracking- Manage and optimize mobile attribution through platforms such as Appsflyer, Adjust, and Branch.- Set up tracking links, deep links, and attribution models to ensure accurate performance measurement.- Analyze user acquisition data and identify optimization opportunities for mobile campaigns.- Ensure proper integration of SDKs and tracking tools for accurate reporting and fraud prevention.- Performance Analysis and Optimization- Continuously analyze affiliate performance data to identify trends and growth opportunities.- Implement A/B tests and optimize creatives, targeting, and offers to maximize ROI.- Identify underperforming affiliates or channels and take corrective actions.- Budgeting and Reporting- Manage affiliate marketing budgets, forecast spend, and ensure profitability.- Prepare regular reports and insights on affiliate performance and campaign ROI for senior management.- Collaboration and Strategy Development- Work closely with marketing, analytics, and product teams to align affiliate strategies with business goals.- Stay updated with affiliate marketing trends, technologies, and best practices to drive innovation and growth.Key Requirements:- 2-5+ years of experience in affiliate or performance marketing.- Proven experience managing affiliates, publishers, and campaigns.- Hands-on knowledge of Appsflyer, Adjust, and Branch for mobile attribution.- Strong analytical skills with experience using data and reporting tools.- Ability to optimize campaigns for ROI, CPA, and conversion goals.- Excellent communication, negotiation, and relationship management skills.- Strong organizational and multitasking abilities.- Familiarity with digital marketing channels (SEO, SEM, Display, Social, Mobile) (ref:iimjobs.com)

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