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Associate Director of Sales

2 months ago

New Delhi, India Seven Seas Hotel Full time

Job Summary:*

The Associate Director of Sales for Banquets is responsible for leading and managing the banquet sales team to generate revenue from events such as weddings, corporate gatherings, conferences, and other special occasions. This role involves developing sales strategies, building relationships with clients, and ensuring excellent customer service to maximize event sales while collaborating with the banquet operations team to deliver outstanding event experiences.


Key Responsibilities:

1. Sales Leadership:

  - Develop and implement sales strategies to achieve banquet revenue targets.

  - Lead the banquet sales team, setting performance goals and ensuring they meet or exceed sales quotas.

  - Maintain knowledge of market trends, competitor activities, and customer preferences to adjust strategies as needed.

2. Client Relationship Management:

  - Cultivate and maintain strong relationships with corporate clients, event planners, and other key stakeholders.

  - Proactively source new business opportunities through networking, referrals, and attending industry events.

  - Conduct site visits and tours for potential clients, showcasing banquet facilities and offerings.

3. Event Planning Collaboration:

  - Work closely with the banquet operations team to ensure seamless execution of events.

  - Collaborate with clients to customize banquet packages and ensure all details are in line with their expectations.

  - Review event contracts and ensure all terms, services, and deliverables are properly communicated and understood.

4. Revenue and Budget Management:

  - Track sales performance, forecasts, and expenses, reporting regularly to the Director of Sales and senior management.

  - Monitor pricing strategies to ensure competitive advantage and profitability.

  - Analyze sales data to identify areas for improvement and revenue growth.

5. Team Management:

  - Mentor and train the banquet sales team, fostering a high-performance sales culture.

  - Conduct regular performance reviews and offer constructive feedback.

  - Ensure compliance with all company policies and standards for sales procedures.

6. Marketing and Promotions:

  - Collaborate with the marketing department to create promotional campaigns targeting potential banquet clients.

  - Manage banquet sales marketing materials and maintain a strong online and social media presence.

  - Participate in trade shows, conferences, and promotional events to showcase banquet services.