Ziffity Solutions
2 weeks ago
Digital Marketing Manager
Experience: 14 years.
Location: Chennai.
Role Overview.
- We are seeking a highly skilled and experienced professional to take on a pivotal role in leading digital marketing efforts for our ecommerce clients.
- This position involves strategic client management, team leadership, and driving marketing performance across various channels, including SEO, paid ads, email marketing, and automation.
Key Responsibilities:
Client Management:
- Serve as the primary point of contact for- ecommerce clients (B2B and B2C).
- Conduct weekly client meetings to present updates on SEO and performance marketing activities, emphasizing outcomes and improvements.
- Understand client requirements, provide actionable marketing suggestions, and ensure clear communication of tasks to the team.
- Identify opportunities to expand services with existing clients and pitch additional offerings to increase engagement.
Team and Strategy Management:
- Lead and mentor a team of digital marketers, ensuring balanced workloads and high-quality outputs.
- Develop, implement, and monitor client-specific KPIs and goals, guiding the team to achieve them.
- Support the team in crafting strategies and resolving queries related to marketing activities.
- Set up streamlined processes within various marketing channels and maintain standard operating procedures (SOPs).
Collaboration and Leadership:
- Collaborate with the presales and sales teams, participating in client pitches as a subject matter expert (SME) in digital marketing.
- Establish and oversee documentation practices, including account details, analytics, activities, and client reviews.
- Conduct regular reviews and feedback sessions to assess client account statuses and potential risks.
Required Skills and Qualifications:
- Experience: Minimum of 14 years in digital marketing, with significant exposure to SEO, performance marketing, and client management(US).
- Domain Expertise: Strong understanding of ecommerce marketing for both B2B and B2C clients.
- Communication: Exceptional verbal and written communication skills for client interaction and internal coordination.
- Leadership: Proven ability to manage, mentor, and motivate teams while maintaining a focus on quality and outcomes.
- Strategic Thinking: Expertise in developing marketing strategies, identifying growth opportunities, and achieving measurable results.
- Tools Proficiency: Familiarity with task management and people management systems, marketing analytics tools, and marketing automation platforms.
- Process-Oriented: Strong organizational skills, including setting up processes, creating SOPs, and maintaining thorough documentation.
- Candidates from Marketing/Digital marketing Agency have a competitive edge.
- Must be open to work form Chennai Office.
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