Director - Sales/Marketing & Expansion - Vidyashilp Education Group

1 week ago

Bengaluru, Karnataka, India Century Real Estate Holdings Full time

Director - Sales/Marketing & Expansion (Vidyashilp Education Group)

Job Education Group has a heritage of around 4 decades in K-12 education. We currently have the following schools, preschools and University:

Vidyashilp Academy, a premier, reputed 25-year old school in North Bangalore. VSA is consistently ranked amongst the top 3 schools in Bangalore and the top 10 in India. We offer ICSE + IGCSE curriculum and cater to over 2300 students. We are one of the largest schools in Bangalore, spread over an area of 20 acres.

Vidyasagar Preschool is a pioneer in the field of preschool education. Our flagship campus in North Bangalore has been imparting education to preschoolers for the past 38 years. At 900 students housed in a spacious 3 acres campus, it is also one of the largest stand-alone preschools in India. We have opened three more branches across Bangalore in the past 3 years.

Vidyashilp School, is a new endeavor by Vidyanidhi Education Trust, which aims tooffer a high quality, affordable education to the students in urban middle class families. We have started two new schools in Bangalore, each spread across an area of 4 to 5 acres.

Job description:

- The Director - Sales, Marketing & Expansion will be responsible for driving student enrolments, brand positioning, and business growth for the company's K-12 schools.

- This leadership role involves overseeing admissions, marketing strategies, and geographic expansion to enhance market presence, attract students, and build partnerships with key stakeholders in the education sector.

- The role requires a blend of strategic vision, strong execution skills, and expertise in education sales and marketing.

Key Responsibilities:

1. Sales & Admissions Growth:

- Develop and execute sales strategies to increase student enrollments across K-12 schools.

- Build and manage a high-performing admissions and business development team.

- Identify and target new customer segments (parents, students, corporate tie-ups, expats, etc.).

- Optimize admissions conversion rates through structured follow-ups, CRM tools, and data-driven decision-making.

- Establish relationships with school counselors, educational consultants, and feeder schools.

2. Marketing & Brand Positioning:

- Develop a 360-degree marketing strategy (digital, offline, PR, influencer partnerships) to enhance brand visibility.

- Oversee social media campaigns, SEO, content marketing, and lead generation to drive inquiries.

- Plan and execute open house events, webinars, and school fairs to attract prospective students and parents.

- Strengthen the brand's identity by highlighting USPs such as curriculum, faculty, infrastructure, and student success stories.

- Manage relationships with advertising agencies, media partners, and content creators to maximize outreach.

3. Expansion & Market Development:

- Identify and evaluate new locations for setting up K-12 schools based on demand, demographics, and market potential.

- Conduct feasibility studies and competitor analysis to assess school expansion opportunities.

- Develop partnerships with corporates, embassies, and government bodies to support new school openings.

- Work closely with the real estate and operations teams to ensure smooth expansion into new regions.

4. Strategic Planning & Stakeholder Engagement:

- Align sales, marketing, and expansion strategies with the organization's long term growth vision.

- Build and manage strategic partnerships with education boards (CBSE, ICSE, IB, IGCSE, etc.), NGOs, and CSR initiatives.

- Provide regular reports on sales performance, market trends, and expansion progress to senior leadership.

- Develop pricing and scholarship strategies to balance accessibility with profitability.

Key Requirements:

Education & Experience:

- MBA in Sales, Marketing, Business Development, or Education Management from a reputed institution.

- 7-10 years of experience in education sales, marketing, and business expansion, with at least 5 years in a leadership role.

- Proven track record of scaling enrollments, launching new schools, and executing marketing campaigns.

- Experience in K-12 schools, EdTech, or international school expansion is preferred.

Skills & Competencies:

- Strong knowledge of K-12 education trends, parent decision-making factors, and school admissions cycles.

- Expertise in digital marketing, lead generation, and social media engagement.

- Excellent leadership, communication, and negotiation skills.

- Strategic thinker with the ability to drive data-driven decision-making.

- Proficiency in CRM tools (Salesforce, HubSpot, or similar), Google Analytics, and marketing automation platforms.

(ref:iimjobs.com)

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