Head of Brand Marketing

4 weeks ago

Mumbai, India Bonanza Portfolio Ltd Full time

Job Title: Head of Brand and Communications

Location: Goregaon, Mumbai

Employment Type: Full-Time


About Bonanza Group:

Bonanza Group is a dynamic and innovative player in the fintech and finance industry, committed to delivering exceptional financial solutions that empower individuals and businesses. We are looking for a strategic and visionary Head of Brand and Communications to lead our brand-building efforts, develop impactful communication strategies, and enhance the overall brand presence in the market.


Job Summary:

The Head of Brand and Communications will be responsible for leading and executing the company’s brand strategy and communication initiatives across various channels. The role requires a strong leader with extensive experience in brand management, strategic communications, public relations, digital marketing, and content strategy. This individual will work closely with the leadership team to align brand initiatives with business objectives, foster brand awareness, and create compelling stories that resonate with our target audience.


Key Responsibilities:

  • Brand Strategy & Management:
  • Lead the development and execution of Bonanza Group’s overall brand strategy to build brand equity, strengthen our positioning in the market, and ensure consistent messaging across all touchpoints.
  • Develop and refine the brand’s visual identity, voice, and tone in alignment with company values and market needs.
  • Oversee the creation and implementation of long-term brand strategies, ensuring alignment with business goals and market dynamics.
  • Collaborate with senior leadership to define key brand pillars and ensure that all brand-related activities are consistent with our corporate vision.
  • Integrated Communication Strategy:
  • Design and implement communication strategies that encompass PR, content marketing, social media, events, and digital marketing.
  • Develop a comprehensive internal and external communication plan, ensuring alignment across all channels (website, social media, email campaigns, etc.).
  • Drive brand campaigns and product launches, collaborating with product and marketing teams to create effective messaging that resonates with target audiences.
  • Public Relations (PR) & Media Relations:
  • Build and maintain relationships with media outlets, journalists, influencers, and key industry stakeholders to drive positive brand awareness and coverage.
  • Develop press releases, media kits, and crisis communication plans as needed, ensuring that brand reputation is upheld at all times.
  • Manage media inquiries and oversee the creation of PR materials that support the company’s image and goals.
  • Content Strategy & Execution:
  • Lead the creation of engaging and impactful content for various platforms, including website, blog, social media, thought leadership articles, and more.
  • Collaborate with content creators, designers, and other stakeholders to produce high-quality content that reflects brand messaging and resonates with the audience.
  • Oversee content calendars and ensure timely and relevant content delivery across channels.
  • Social Media & Digital Communication:
  • Develop and execute a social media strategy that enhances brand awareness, increases engagement, and builds a community around the brand.
  • Analyze social media performance and drive digital initiatives that leverage emerging technologies to boost engagement and loyalty.
  • Work closely with the digital marketing team to ensure seamless integration between paid, owned, and earned media.
  • Team Leadership & Development:
  • Lead, mentor, and inspire the brand and communications team, providing clear direction and professional growth opportunities.
  • Establish performance goals for the team and ensure that KPIs are met while maintaining high standards of quality and creativity.
  • Foster a collaborative, results-driven environment where team members feel empowered and supported.
  • Stakeholder Management & Cross-Functional Collaboration:
  • Collaborate with product, sales, and customer success teams to ensure that the brand’s messaging is consistent across all customer touchpoints.
  • Serve as the company’s key spokesperson, representing the brand at industry events, conferences, and client meetings.
  • Work with external agencies, consultants, and partners to execute brand and communication strategies efficiently.
  • Brand Analytics & Reporting:
  • Measure and report on the effectiveness of brand campaigns and communication efforts, using data and analytics to refine strategies and optimize results.
  • Conduct market research and competitor analysis to understand industry trends and customer perceptions, adjusting strategies accordingly.


Qualifications:

  • Experience:
  • Minimum of 10+ years of experience in brand management, strategic communications, public relations, and content marketing, with at least 3-5 years in a leadership role.
  • Proven track record in building and managing strong brands and executing successful communication strategies across diverse media platforms.
  • Educational Background:
  • Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
  • An MBA or relevant advanced degree is a plus.
  • Leadership & Communication Skills:
  • Strong leadership capabilities, with the ability to motivate and manage a team effectively.
  • Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
  • Expertise in managing corporate communication, public relations, and digital communication.
  • Strategic & Analytical Skills:
  • Strong strategic thinking and problem-solving skills, with the ability to develop creative solutions to complex challenges.
  • Analytical mindset with experience in measuring and optimizing the impact of communication initiatives using data and KPIs.
  • Industry Knowledge:
  • Previous experience in fintech or finance sectors is preferred, but not essential.
  • A deep understanding of digital marketing trends, media relations, and content strategies.
  • Digital Proficiency:
  • Proficiency in digital tools, including social media platforms, content management systems, and analytics tools.


Why Join Bonanza Group:

  • Innovative Work Environment: Work with a passionate team in an innovative, high-growth environment where your contributions directly influence the company’s success.
  • Leadership Opportunities: Opportunity to take ownership of the company’s brand strategy and lead a team that drives growth and visibility.
  • Collaborative Culture: Be part of a supportive and dynamic culture that values collaboration, creativity, and professional development.
  • Competitive Compensation: Attractive salary package and benefits to reflect your experience and contributions.


This role offers the opportunity to shape and grow the Bonanza brand in an exciting and evolving industry, with the support of a talented team. The Head of Brand and Communications will be a key player in defining the company’s future.

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