Territory Sales Incharge
4 weeks ago
Roles and Responsibilities
· Meet S&D targets by effective implementation of area sales & development plans.
· Develop Sales forecast for all categories based on trends.
· Develop channel sales strategy for geography assigned in consultation with Manager.
· Define allocation of sales targets to the different territories in consultation with Manager Sales
based on clear understanding of calendar of inputs/market growth/category growth.
· Plan and achieve distribution expansion as per budget plans.
· Stocks and logistics planning for the area.
· Ensure distributor claims are settled in time by proper scrutiny and on field verification.
· Ensure retention of agreed ROI for the distributors.
· Implement sales strategy to achieve targets through analysis of Nielson & internal data of
various markets.
· Develop distribution strategy in line with changing channel mix.
· Track availability of required manpower at DBs as per plan and monitor their performance and
highlight deviations of norms to Manager Sales.
· Execute and track distribution expansion by class of towns, type of OLs and category as per
plan and take corrective action, wherever required.
· Execute distributor MIS packages and ensure requisite compliance from the distributors as per
agreed time lines.
· Build trust and relationship with Modern Trade and Company by providing clarity and solutions
to any issue raised by them within a reasonable time frame.
· Work very closely with Regional Trade Marketing /Key Account teams in management of
schemes/promotions/contests being run to promote company brand.
· Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.
· Plan for new product launches by channel based on thorough understanding of category and
distribution objectives for the products to be launched.
Desired Candidate Profile
- Education Graduate Must, MBA preferable.
- 2-4 years of experience in Key Accounts from FMCG Industry only.
- Should be managing a team of promoters & merchandisers.
- Good understanding of MS Excel is a must.
- Should be able to read and understand data.
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