RenewBuy - Manager - Digital Marketing

3 weeks ago

Gurugram, India Renewbuy Full time

About the Role:

- You, as a Marketing Manager - Organic and Digital will be the driving force behind our platform's organic traffic and business growth.

- This role is pivotal to shaping our content strategy, SEO efforts, and digital initiatives, specifically within the Insurtech space.

- If you're a strategic thinker with a passion for digital growth, a knack for SEO, and experience in content optimization, this is an opportunity to make a real impact.

- We will look at you to take our digital footprint and metrics to the best in the industry.

Responsibilities:.

- Own Organic Traffic and Business Growth: Lead initiatives to increase organic traffic and business impact through strategic planning and execution, while iterating the funnel continuously to improve business and numbers.

- SEO Strategy Development and Implementation: Design, execute, and optimize SEO strategies to enhance our search engine rankings and drive high-quality traffic to our platform.

- Content Strategy Ownership: Oversee and manage content planning, creation, and optimization processes to align with business goals and audience needs.

- Digital Marketing: Leverage digital marketing techniques such as on-page and off-page SEO, content marketing, and other organic growth tactics to maximize our platform's visibility.

- Paid Marketing: Leverage paid campaigns when required to drive business, leads and more for consumers and B2B verticals.

- Lead and Business Management: Own the digital leads funnel, which is consumed by the internal teams to continually improve funnel numbers and overall revenue.

- Internal Process Optimization: Establish and refine internal processes that support SEO and content initiatives, ensuring seamless and efficient operations.

- Team and Vendor Management: Ability to manage teams and vendors to drive decision-making.

- Data-Driven Insights: Analyze data to track performance, uncover trends, and make informed decisions that drive improvements in traffic, engagement, and conversions.

- Cross-Functional Collaboration: Work closely with marketing, product, and tech teams to align content and SEO strategies with overall business objectives.

- Continuous Improvement: Stay ahead of industry trends, continuously optimizing strategies to maintain competitive edge and adapt to algorithm changes.

Requirements:.

- Experience: 4-7 years in SEO, digital marketing, or content strategy roles with a proven track record of driving organic traffic and business growth, preferably at BFSI and Fintech organizations.

- Technical Skills: Expertise in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other relevant platforms.

- Paid marketing tools(Google, Meta, others) is a must.

- Automation tools such as WebEngage is preferable.

- Content Strategy: Demonstrated experience in content planning, creation, and optimization to enhance user experience and SEO performance.

- Analytical Mindset: Strong ability to interpret data and analytics to drive decisions and strategy adjustments.

- Process Management: Experience in establishing and managing internal processes related to content creation and optimization.

- Creative Thinking: Ability to blend creativity with strategic insights to drive growth.

Desired Traits:.

- Problem Solver: Strong problem-solving skills with a focus on finding innovative solutions to challenges.

- Ownership: A proactive approach with a sense of responsibility and commitment to the success of the platform.

- Attention to Detail: A meticulous approach to optimizing content and processes to ensure the highest standards are met.

- Communication Skills: Excellent communication abilities to articulate strategies, insights, and results to stakeholders.

- Industry Insight: An understanding of the Insurance/BFSI industry, with the ability to tailor content and strategies to its audience.

(ref:iimjobs.com)

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