Affiliate Marketing Manager

Position: Affiliate Marketing Manager

Location: Delhi NCR (Hybrid Preferred)

Experience: 5–12 Years

Function: Growth Marketing / Partnerships / Digital Marketing

Industry: Media-Tech | Creator Economy | Entertainment | Mobile App

About HitFame

HitFame is an AI-powered entertainment platform revolutionizing how aspiring and established professionals in the industry find work, gain exposure, and build meaningful networks. With a user base of over 150,000+ entertainers, including actors, singers, models, photographers, influencers, editors, VFX artists, and production teams, we're on a mission to become the world's largest digital marketplace for entertainment professionals.

Our Premium and Professional plans unlock job opportunities, casting calls, booking access, verified visibility, and exclusive tools that help users scale their careers — and we're now looking to scale those offerings through strategic affiliate partnerships.

Role Overview

We are seeking an experienced, well-connected, and target-driven Affiliate Marketing Manager to lead, grow, and manage our affiliate and performance marketing partnerships with a focus on driving conversions for HitFame Premium and Professional plans.

The ideal candidate should have strong relationships with affiliate ad networks, influencer marketing agencies, digital publishers, and a proven track record of selling subscription products, services, or mobile apps via commission-based models.

You will be the key architect behind HitFame's affiliate-led growth engine and will collaborate cross-functionally with performance marketing, CRM, partnerships, and content teams to execute high-ROI campaigns.

Key Responsibilities Affiliate Partnership Development

• Identify, onboard, and manage high-performing affiliates, agencies, influencers, and ad networks to promote HitFame Premium and Professional plans
• Negotiate commission structures, payout terms, tracking mechanisms, and campaign KPIs
• Build relationships with CPA, CPL, CPS networks, affiliate aggregators, and publisher alliances

Performance-Based Growth Execution

• Plan and execute campaigns across verticals — influencer-based, mobile app installs, paid media affiliates, coupon/deal sites, and entertainment communities
• Track performance across platforms (App, Web) and optimize towards conversion rate, CAC, LTV, and ROI
• Collaborate with paid marketing team to avoid overlap and maximize efficiency

Affiliate Tech & Tracking

• Manage affiliate platforms and dashboards such as Impact, Trackier, Admitad, Refersion, Tapfiliate, Post Affiliate Pro
• Integrate UTMs, S2S tracking, attribution links, pixel-based monitoring across platforms
• Troubleshoot and validate reporting across Google Analytics, Appsflyer, and in-app dashboards

Campaign Analytics & Reporting

• Monitor and report on affiliate performance metrics: leads, activations, retention, churn, and payout economics
• Identify underperforming channels and work with partners to test creatives, landing pages, or offers
• Deliver weekly/monthly reports to internal stakeholders and leadership

Revenue Growth & Funnel Optimization

• Own the affiliate channel P&L for Premium & Pro plans
• Collaborate with creative and content teams to deliver high-converting banners, videos, and hooks for affiliate distribution
• Drive tiered offers, incentive campaigns, contests, and exclusive promo codes for affiliates

Blog & Content Monetization Support

• Work closely with the content team to monetize HitFame's blog and news section through affiliate partnerships, programmatic ads, and sponsored content
• Introduce entertainment-relevant affiliate offers, job boards, or creator tools that drive revenue via blog traffic

Influencer Affiliate Programs

• Build hybrid models with micro and macro influencers on a commission or fixed+variable basis
• Activate creators across Instagram, YouTube, and LinkedIn to promote Premium offerings
• Build long-term ambassador relationships with entertainment professionals

Required Skills & Experience

• 5–12 years of experience in affiliate marketing, performance partnerships, or growth marketing for apps, subscription products, or e-commerce
• Strong network within affiliate agencies, ad networks, and influencer marketing agencies
• Prior experience in selling digital subscription plans (e.g. OTT, SaaS, EdTech, Creator Tools, etc.) via affiliate channels
• Familiarity with tracking platforms, mobile attribution (e.g. Appsflyer, Branch), and CRMs
• Demonstrated success in managing commission-based models with high ROI
• Strong negotiation, project management, and stakeholder communication skills
• Bonus: Experience in the entertainment, media-tech, or creator economy space

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