Growth Marketer

A. Company Overview

Founded in 2012, Occams Advisory is a leading business solutions, professional services and financial advisory provider specializing in growth, financing, and taxation. Serving as a trusted advisor throughout the business lifecycle, Occams combines Fortune 500 expertise, entrepreneurial insights, and a global perspective to deliver world-class solutions. Occams has achieved remarkable recognition for its rapid growth, securing 8 spots on Inc. magazine’s Fastest Growing 5000 Private Companies list, 4 consecutive rankings on the Financial Times Fastest Growing 500 Companies in the Americas. In 2023, Occams was honored on Fortune’s inaugural list of the 300 Most Innovative Companies.

Operating across all U.S. states and territories, Occams boasts a team of over 100 professionals based in major cities worldwide, including New York, Los Angeles, Toronto, Delhi and Mumbai. Its leadership includes alumni from Fortune 500 companies such as Barclays, UBS, and Merrill Lynch, and prestigious academic institutions like NYU, Duke University, and London Business School. Recognized as a leader in professional services, Occams delivers transformative growth and advisory solutions to clients.

B. About Your Role

We are looking for a scrappy, execution-driven Growth Marketer who has launched SaaS products from zero and scaled them into traction — especially in fintech. The right candidate thrives at combining strategic planning with tactical, ground-level execution across digital communities, partnerships, and unconventional distribution tactics.

If you know how to build demand without relying on heavy paid spend or SEO, and you’ve cracked distribution in US SaaS/fintech markets, this role is for you.

C. Key Responsibilities

1.Go-to-Market & Positioning

• Build and execute GTM strategies for launching a new fintech SaaS product in the US market.
• Shape positioning and messaging to resonate with early adopters, founders, and finance leaders.

2.Community-Led Distribution

• Drive traction through Reddit, Twitter (X), Discord groups, startup forums, affiliate networks, and fintech communities.
• Launch engagement campaigns in micro-communities (e.g., IndieHackers, HackerNews, fintech subreddits, AngelList forums, SaaS/affiliate networks).
• Set up and scale referral and affiliate programs to incentivize early adoption.

3.Partnership Development & AEO (Alternative Ecosystem Outreach)

• Build distribution partnerships with accelerators, fintech incubators, affiliate marketers, and B2B SaaS tool ecosystems.
• Identify and leverage co-marketing opportunities with complementary startups and service providers.
• Develop growth loops tied to distribution partners and community referrals.

4.Growth Experiments

• Design and run tactical growth experiments — landing page funnels, waitlist gamification, incentive programs.
• Rapidly test acquisition channels and double down on those that prove cost-efficient.
• Track and optimize conversion across acquisition, activation, retention, and referral.

5.Analytics & Metrics

• Own growth KPIs: sign-ups, activation rates, CAC/LTV, referral efficiency, retention.
• Present insights and adapt tactics quickly based on data.

D. Required Qualifications & Experience

Education

• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field.
• MBA or Master’s in Marketing/Business (preferred, but not mandatory).

Experience

• 5–8 years of growth marketing experience with a proven track record in launching and scaling SaaS/fintech products, particularly in the US market.

Essential technical skills

• Proven success in launching and scaling SaaS (fintech strongly preferred) from the ground up.
• Hands-on experience with distribution tactics via Reddit, Twitter, Discord, startup forums, affiliate forums, and community networks.
• Track record of building partnerships and referral programs that materially moved the needle.
• Strong understanding of US market go-to-market strategies.
• Comfort in high-ownership, resource-limited environments — from strategy to hands-on execution.
• Data-driven mindset with strong analytical and storytelling skills.

Preferred but not mandatory:

• Experience in launching and scaling SaaS or fintech products, with a focus on the US market.
• Past experience in early-stage founder-led GTM or being part of a small core team.
• Network in fintech, SaaS, and US startup communities.
• Ability to influence product roadmap with user and partner feedback.

E. Benefits & Perks

• Health Insurance for you and your dependents including parents
• Provident Fund
• 3 % Fixed CTC Budget for Learning Opportunities
• Market Leading Leave Policy
• Paid Holidays per Calendar Year
• Employee Recognition & Rewards
• One of the best cultures of benevolent meritocracy

F. Job Details

• Title: Lead – Growth Marketer
• Work Schedule: Office
• Nature: Full time
• Shift: 3:00 PM – 12:00 AM IST
• Location: Delhi, India/ Dehradun, Uttarakhand