EasyRewardz - Business Development Manager - Vouchers & Alliances

3 weeks ago

Gurgaon, Haryana, India EasyRewardz Software Services Private Limited Full time

June 18, 2025 Team Easyrewardz.

About The Role

We are seeking a dynamic and results-driven Business Development Manager to drive growth for our voucher business and brand partnerships.

This role focuses on two critical areas:.

Creating demand by partnering with platforms and channels to sell brand vouchers.

Building and managing strategic alliances with brands for promotional collaborations and business expansion.

The ideal candidate is entrepreneurial, network-savvy, and has a deep understanding of both digital commerce ecosystems and brand marketing partnerships.

Key Responsibilities:

Demand Side Voucher Business Development:

- Identify, engage, and onboard digital platforms (e.g wallets, super apps, loyalty programs, fintech apps, e-commerce sites) to resell or feature brand vouchers.

- Drive end-to-end partnership development from prospecting, pitching, commercial negotiation to contract closure.

- Maintain strong relationships with key demand partners to drive ongoing sales and performance optimization.

- Analyze sales data, generate insights, and improve demand-side initiatives.

Brand Alliances & Strategic Partnerships:

- Build partnerships with top consumer brands (across categories like retail, F&B, entertainment, D2C, etc.) to onboard their offers and run joint marketing campaigns.

- Develop co-branded initiatives and cross-promotional opportunities to increase reach and engagement.

- Collaborate with internal product, marketing, and operations teams to execute brand campaigns and track ROI.

- Stay updated on industry trends, competitive landscape, and partnership models to identify new collaboration 57 years of experience in business development, partnerships, or strategic alliances, preferably in e-commerce, fintech, digital marketing, or loyalty and GV industries.

- Strong understanding of digital platforms and consumer behavior.

- Proven ability to close deals and grow commercial partnerships.

- Excellent communication, negotiation, and relationship management skills.

- Ability to think strategically and execute methodically.

- MBA or equivalent degree is a plus.

What We Offer:

- Opportunity to work at the intersection of consumer tech, commerce, and digital marketing.

- High-impact role with ownership of strategic growth initiatives.

- Collaborative and fast-paced work culture.

Location: Gurgaon.

(ref:iimjobs.com)

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