Virohan - Brand Manager

3 weeks ago


Gurugram, India Virohan Full time

Brand Creating and executing brand, content & product strategy.

- Working closely with cross functional teams to deliver effective campaigns to deliver growth and share objectives.

- Driving cross functional teams to deliver key product led initiatives.

- Develop and implement brand plans which deliver business objectives through innovation, media and activation

- Play a leading role in all areas of ATL, BTL, TTL marketing campaigns and activations targeted to consumers

- Thoroughly plan and develop Brand strategies led by consumer insight driven data

- Strategize and chart out the path to grow the brands equity and strengthen its image while growing its sales across all key channels.

- Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Develop brand strategies for marketing communications through various media such as digital, social, PR, print, electronic media, in-Store campaigns.

- Spearhead the loyalty programme/rewards programme for the brand

(ref:iimjobs.com)

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