Virohan - Performance Marketing Lead

1 month ago

Gurugram, India Virohan Full time

We are looking for a strategic and results-oriented Performance Marketing Lead to drive our customer acquisition through paid media channels, including Meta, Google, and more.

- In this role, you will collaborate with senior leaders and cross-functional teams to meet acquisition targets and optimize cost-per-acquisition (CAC) while managing and mentoring a team of marketing professionals.

Key Responsibilities:

- Channel Ownership & Target Achievement: Manage paid media channels and deliver on monthly customer acquisition goals while adhering to CAC objectives.

- Stakeholder Collaboration: Work with cross-functional teams to develop compelling communications and high-quality marketing collateral.

- Creative Optimization: Partner with the creative team to continuously refine messaging and improve CAC and conversion rates (CVR).

- Team Leadership & Development: Lead a team of 3-4 marketing managers/analysts, focusing on their skill development and career growth.

- Campaign Management: Oversee all digital campaigns from concept through to execution, optimization, and performance analysis.

- Process Optimization: Establish processes for monitoring, measuring, and optimizing performance marketing metrics that align with business impact.

- Budget Management: Oversee the marketing budget to meet monthly and annual acquisition targets.

- Ad Campaign Oversight: Direct paid advertising across various digital platforms, including social media, search engines, and programmatic advertising.

- Performance Analysis: Regularly monitor and adjust campaigns to exceed KPIs like return on ad spend (ROAS) and CAC.

- Testing & Experimentation: Lead A/B testing and experimentation with creatives, copy, and targeting strategies to maintain a competitive edge.

- Cross-Functional Collaboration: Work closely with content, marketing, and analytics teams to ensure alignment with campaigns, promotions, and data insights.

- Industry Trend Monitoring: Stay updated on industry trends, emerging technologies, and competitor strategies to drive innovation.

- SEO/ASO Leadership: Lead all SEO/ASO initiatives to maximize organic growth and maintain a balanced CAC.

Qualifications:

- 6-9 years of experience in performance marketing.

- Bachelor's degree in Engineering; a Master's degree is preferred.

- Strong skills in digital marketing across performance and brand channels, including search, content, and social media.

- Proven experience in developing and executing SEO and content marketing strategies from scratch.

- In-depth understanding of online marketing, audience targeting, and analytics tools (Google Analytics, Appsflyer, Metabase, Clevertap).

- Detail-oriented with strong analytical, problem-solving, and communication skills.

- Ability to interpret data, generate insights, and make data-driven recommendations.

- Strategic thinker with a customer-centric approach and strong project management skills

(ref:iimjobs.com)

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