Performance Marketing

3 weeks ago


Gurugram, India The Pop Street Full time

Company Description

The Pop Street is a dynamic digital marketing company based in India, specializing in creating cutting-edge websites on platforms like WordPress, Shopify, and PHP. With 9 years of expertise, the company also offers top-notch SEO and social media management services. Guided by a vision to upscale businesses online, The Pop Street aims to make its clients stand out as trusted digital growth partners.


Role Description

This is a full-time remote role for a Performance Marketing professional at The Pop Street. The role involves overseeing and managing all performance marketing campaigns, analyzing data to optimize strategies, collaborating with cross-functional teams, and staying up-to-date with industry trends to drive business growth.


Qualifications

  • Proficient in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and SEO tools
  • Demonstrated experience in optimizing marketing campaigns and analyzing performance metrics
  • Strong analytical skills and ability to interpret complex data to make informed decisions
  • Excellent communication and collaboration skills to work effectively with internal and external stakeholders
  • Experience in A/B testing, conversion rate optimization, and lead generation strategies
  • Knowledge of customer segmentation, targeting, and positioning strategies
  • Understanding of marketing automation tools and CRM platforms
  • Bachelor's degree in Marketing, Business Administration, or related field
  • Certifications in digital marketing or relevant field is a plus
  • Min 1 Year of experience.


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