Digital Marketing Specialist
3 weeks ago
Job Description: Digital Marketing Coordinator
Responsibilities:
∙Develop high-quality, engaging, and content tailored for a professional audience.
∙Write, edit, and publish blog posts, articles, and newsletters that reflect the firm's expertise and build authority in legal services.
∙Design and curate graphics, videos, and other multimedia content for social media and marketing campaigns.
∙Strategically plan, execute, and monitor content on platforms such as , Facebook, Twitter, Instagram, and emerging channels.
∙Engage with followers by responding to comments, questions, and inquiries in a timely and professional manner.
∙Analyze social media performance metrics and optimize campaigns for better reach and
engagement.
∙Implement strategies to generate leads through organic and paid campaigns, including Google Ads and social media advertising.
∙Collaborate with the marketing and legal teams to align campaigns with the firm's objectives and services.
∙Use analytics tools (e.g., Google Analytics) to track ROI and adjust strategies accordingly.
∙Optimize blog posts and website content for search engines to increase visibility and attract prospective clients.
∙Stay informed on the latest digital marketing trends, social media updates, and legal industry news.
∙Propose and implement innovative marketing ideas to maintain a competitive edge.
Qualifications:
∙Bachelor’s degree in Marketing, Communications, or a related field.
∙2+ years of experience in digital marketing, content creation, or social media management,
preferably in a professional services or legal environment.
∙Exceptional writing and editing skills with attention to detail.
∙Proficiency in digital marketing tools such as Hootsuite, Buffer, Canva, and WordPress.
∙Basic knowledge of SEO and SEM strategies.
∙Analytical mindset with experience using tools like Google Analytics and social media insights.
∙Creative thinking and the ability to adapt content for different platforms and audiences.
∙Knowledge of legal services and terminology is a plus.
∙Strong organizational and time management skills.
∙Ability to work independently and collaboratively in a fast-paced environment.
∙Innovative problem-solving and proactive approach to challenges.
US Shift
SAL-20-22k(4 hours)
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