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Manager – Inbound Demand Generation

1 month ago

Gurugram, India PeopleStrong Full time

Manager – Inbound Demand Generation

Location: Gurgaon


Job Overview:


We are seeking an experienced Manager - Inbound Demand Generation with a proven track record in B2B SaaS, ideally within the HCM or HR Tech space. The ideal candidate will have a strong background in managing large-ticket B2B products, driving inbound leads, and creating a high-quality sales funnel. You’ll bring expertise in managing a team, executing multi-geography product marketing strategies, and thriving in a target-driven environment.


Key Responsibilities:

  • Develop and execute inbound demand generation strategies to build a robust sales funnel for large-ticket B2B SaaS products.
  • Lead and mentor a demand generation team to achieve marketing goals and performance targets.
  • Manage inbound strategies across multiple geographies, adapting campaigns to target region-specific audiences and market conditions.
  • Collaborate closely with the sales team to optimize lead handoffs, provide insights on lead quality, and meet shared goals.
  • Design and implement marketing campaigns to engage, educate, and nurture inbound prospects through the buyer's journey.
  • Use data to track, analyze, and optimize demand generation efforts, making informed adjustments to improve conversion rates.
  • Maintain focus on meeting and exceeding lead-generation KPIs, adjusting strategies as necessary to hit targets consistently.


Qualifications:

  • 9+ years in inbound demand generation, specifically in B2B SaaS; experience with HCM or HR Tech products is preferred.
  • Experience in handling large-ticket sales, with a record of success in generating high-quality leads for premium products.
  • Proven experience in leading a demand generation or marketing team, with strong mentoring and motivational skills.
  • Prior experience in implementing multi-geography strategies, with an understanding of regional market nuances.
  • Comfortable in a target-driven environment, with a history of consistently meeting and exceeding KPIs.


Preferred Skills:

  • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
  • Analytical mindset with experience in using tools like Google Analytics, Tableau, or Power BI.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.