Marketing Manager
2 months ago
We are seeking an experienced Manager - Inbound Demand Generation with a proven track record in B2B SaaS, ideally within the HCM or HR Tech space. The ideal candidate will have a strong background in managing large-ticket B2B products, driving inbound leads, and creating a high-quality sales funnel. You'll bring expertise in managing a team, executing multi-geography product marketing strategies, and thriving in a target-driven environment.
Key Responsibilities:
1. Develop and execute inbound demand generation strategies to build a robust sales funnel for large-ticket B2B SaaS products.
2. Lead and mentor a demand generation team to achieve marketing goals and performance targets.
3. Manage inbound strategies across multiple geographies, adapting campaigns to target region-specific audiences and market conditions.
4. Collaborate closely with the sales team to optimize lead handoffs, provide insights on lead quality, and meet shared goals.
5. Design and implement marketing campaigns to engage, educate, and nurture inbound prospects through the buyer's journey.
6. Use data to track, analyze, and optimize demand generation efforts, making informed adjustments to improve conversion rates.
7. Maintain focus on meeting and exceeding lead-generation KPIs, adjusting strategies as necessary to hit targets 9+ years in inbound demand generation, specifically in B2B SaaS; experience with HCM or HR Tech products is preferred.
2. Experience in handling large-ticket sales, with a record of success in generating high-quality leads for premium products.
3. Proven experience in leading a demand generation or marketing team, with strong mentoring and motivational skills.
4. Prior experience in implementing multi-geography strategies, with an understanding of regional market nuances.
5. Comfortable in a target-driven environment, with a history of consistently meeting and exceeding KPIs.
Preferred Skills :
1. Proficiency with marketing automation platforms (e.g., HubSpot, Market) and CRM tools (e.g., Salesforce).
2. Analytical mindset with experience in using tools like Google Analytics, Tableau, or Power BI.
3. Strong communication and collaboration skills to work effectively with cross-functional teams.
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