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Capital Now
2 months ago
Job Summary:
The Digital Marketing Manager will be responsible for implementing and managing online marketing campaigns to promote our products/services, drive traffic to our digital platforms, and generate leads. This role will involve utilising various digital marketing channels and tools to create and optimise campaigns, analyse performance metrics, and contribute to the overall growth of the company's online presence.
Key Responsibilities: (Includes but is not limited to):
1. Digital Campaign Management:
- Plan, execute, and optimise digital marketing campaigns across various channels such as social media, search engine marketing (SEM), search engine optimization (SEO), and content marketing.
- Create and schedule engaging content for social media platforms.
- Manage and monitor online advertising campaigns (e.g., Google Ads, Facebook Ads) to ensure maximum ROI.
- Develop and maintain marketing calendars and budgets.
2. Content Creation:
- Create high-quality and engaging content for various digital platforms, including website content, blog posts, social media updates, and email newsletters.
- Ensure that content is aligned with the brand's messaging and values.
3. SEO and Website Optimization:
- Perform keyword research and implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
- Regularly update and optimise website content for SEO.
4. Analytics and Reporting:
- Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and email marketing software.
- Generate reports with insights and recommendations for improving campaign effectiveness.
5. Social Media Management:
- Maintain and grow the company's presence on social media platforms.
- Interact with followers, respond to comments, and manage online communities.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in digital marketing software and tools, including Google Ads, Google Analytics, social media management platforms.
- Strong analytical and data-driven mindset.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate innovative marketing ideas.
- Strong project management and organisational skills.
- Ability to work independently and as part of a team.
- Knowledge of basic website management (wordpress), and basic graphic design skills are a plus.
Benefits:
- Competitive salary structure.
- Opportunity for career growth within a rapidly expanding company.
- Collaborative and supportive work environment.
- Employee benefits.
