Marketing Director

We are the industry's first AI powered vertical SaaS platform for hospitality, uniquely serving both the F&B and Accommodation end markets to do more.

Our products are used by more than 21,000 customers in over 120,000 sites, with a substantial presence in the UK and Europe, and growing strongly in the USA and APAC.

website: Online Hotel Channel Management Software And Hotel Booking Software- STAAH

About you:

In this key role, you will lead the marketing and growth strategy for Access Hospitality's APAC operations, with a strong focus on driving revenue growth across our accommodation technology portfolio. With a number of global products, we are looking to bring the strength of those solutions to regional customers, adapting to locally driven needs. This role will oversee market expansion across the existing APAC 26,000+ venue customer base whilst establishing strategic growth initiatives.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive marketing and growth strategies for APAC hospitality markets. We are a leading provider of solutions in the UK and US mid-market, and we have the opportunity to bring those solutions to APAC, allowing our customers to focus on delivering great experiences for their consumers and employees.
• Drive customer acquisition, retention, and expansion across accommodation solutions
• Lead go-to-market strategies for new product launches and market entries. This will be primarily driven by adapting and launching our global products in diverse APAC markets, based on clear understanding of target customer needs and expectations.
• Collaborate with global teams while adapting strategies for APAC market nuances. We are a global team of more than 1,500 team members across 25+ products, in growth phase in APAC.

Revenue Growth & Performance

• Own marketing-driven revenue targets and pipeline generation
• Optimize customer acquisition costs and lifetime value across all product lines
• Develop pricing strategies and packaging approaches such as suites and bundles for different market segments relevant for building local market opportunities.
• Implement growth experimentation frameworks and data-driven decision making

Market Development

• Build strategic partnerships with key hospitality technology providers and distributors
• Establish thought leadership presence to build overall profile for our solutions via mechanisms such as industry events, partnerships and content marketing
• Develop channel partner programs and co-marketing initiatives

Team & Operations

• Build and lead a high-performing marketing team across digital, content, events, and partnerships. These teams are based throughout Asia Pacific.
• Manage marketing budget allocation and ROI optimization
• Establish marketing operations frameworks including CRM, marketing automation and analytics. It is expected this role will lead and execute with AI solutions, driving enhanced outcomes.

Essential Experience & Expertise

Background (10-15 years)

• Industry Senior marketing/growth leadership in hospitality technology, travel tech, or accommodation providers.
• Deep understanding of property management systems, channel management, revenue management, or reservation systems
• Experience with hotel/accommodation operators and their technology decision-making processes
• Knowledge of distribution channels, OTAs, and hospitality ecosystem dynamic

Technology & Growth Experience

• Proven track record scaling B2B SaaS businesses
• Experience with a multinational company and diverse product set, including multi-product portfolios and cross-selling strategies
• Strong analytical skills with experience in growth metrics, cohort analysis, and revenue attribution
• Understanding of API integrations, connectivity platforms, and hospitality tech stacks

Market Knowledge

• APAC hospitality market experience, particularly Australia, New Zealand, Southeast Asia & India
• Understanding of regional hospitality regulations, market dynamics, and competitive landscape
• Experience working with independent hotels, hotel groups, and property management companies
• Cultural sensitivity and ability to adapt strategies across diverse APAC markets

Education & Qualifications

• Bachelor's degree in marketing, Business, Technology, or Hospitality Management
• Professional certifications in digital marketing, growth, or hospitality technology are advantageous

Hybrid working environment (office is located in Santacruz West, Mumbai)

please send your detailed resume to mausumi@staah.co.nz and mention: Marketing Director in subject