ResearchAyu - Creative Strategist - Healthcare Performance Marketing

4 weeks ago

Navi Mumbai, Maharashtra, India Healthy Life Innovation Full time

About ResearchAyu -

ResearchAyu is on a mission to make the incurable curable. We build evidence-based Ayurvedic medicines that regenerate knee cartilage, repair spinal discs, normalize autoimmune markers, and reverse Type-2 diabetes without invasive procedures or lifelong drug dependency.

As Indias fastest-growing regenerative health startup with a 130 crore+ revenue run rate, we are redefining healthcare outcomes through clinical research, advanced tech, and most importantly compelling storytelling.

Role Overview -

Were seeking a Creative Strategist to develop, script, and optimize high-performing video and visual creatives for Meta (Facebook & Instagram) lead generation campaigns. You will work closely with performance marketers, doctors, editors, and founders to craft narratives that generate emotional connection and drive conversions.

This is not a generic content role its mission-critical for building trust in Ayurveda through research-backed, relatable, and compliant storytelling.

Key Responsibilities -

- Develop creative concepts for Meta lead gen campaigns across verticals (Knee, Spine, Diabetes, Autoimmune).

- Write short-form ad copy, video scripts, headlines, and landing page messaging aligned with patient psychology.

- Collaborate with video editors and designers to bring your creative ideas to life.

- Create multiple ad variants for A/B testing and iterate based on performance insights.

- Repurpose testimonials, clinic moments, doctor expertise, and clinical outcomes into high-conversion assets.

- Ensure all creative content complies with healthcare advertising guidelines.

- Conduct competitor and creative trend research regularly.

Ideal Candidate -

- 215 years experience in performance creative strategy, video ad scripting, or healthcare content.

- Proven success in generating leads or conversions via Meta Ads or equivalent platforms.

- Deep understanding of consumer psychology especially in pain-relief, health, or wellness domains.

- Strong storytelling instincts: you know how to make 30 seconds count.

- Ability to simplify complex medical ideas into patient-friendly language.

- Startup or high-growth environment experience preferred.

What Youll Get -

- A chance to reshape Indian healthcare storytelling from the frontlines.

- Opportunity to work with doctors, researchers, and clinicians to bring real impact.

- Performance-driven growth environment.

- Competitive salary + performance incentives.

(ref:iimjobs.com)

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