Marketing Specialist

4 weeks ago

Mumbai, Maharashtra, India Medify Nexus Full time
Job Description

Company: Medify (Health-Tech Startup) Website: www.medify.net

Industry: Healthcare Technology

At Medify, were on a mission to modernize and simplify healthcare operations through cutting-edge

technology solutions for hospitals, clinics, pharmacies, and diagnostic centres. Were looking for a

Marketing Strategist who can drive growth both for Medify as a brand and for our healthcare

clients who rely on us for marketing support.

This role is a dynamic blend of social media management, paid media strategy, and creative

coordination, ideal for someone with a growth mindset and a passion for healthcare innovation.

Key Responsibilities:

Social Media Strategy & Management

- Own the content calendar and execution across platforms (LinkedIn, Instagram, Facebook, etc.) for both Medify and select healthcare clients.
- Coordinate with 2-3 internal team members (graphic designers and motion designers) to develop engaging and brand-aligned creatives.
- Maintain a consistent voice and narrative while tailoring messaging for different audiencesdoctors, hospital admins, pharmacy owners, and healthcare decision-makers.

Paid Media Campaigns

- Plan and execute performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.) to generate leads for both Medify and client healthcare brands.
- Define targeting strategies based on audience profiles (e.g., specialty clinics, pharmacy chains, diagnostic labs).
- Optimize campaigns continuously through A/B testing, keyword tuning, and creative iterations to improve CPL, ROAS, and engagement.

Campaign Development & Execution

- Conceptualize digital marketing campaigns based on new product launches, seasonal promotions, or awareness drivesespecially for client brands in the healthcare space.
- Collaborate with client servicing and creative teams to ensure timely execution of campaigns.

Analytics & Reporting

- Track and report campaign metrics weekly/monthly, including reach, engagement, leads generated, and conversion rates.
- Share performance insights and optimization suggestions directly with internal leadership and client stakeholders.

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