Social Media Associate

1 week ago


Madurai, India Clevertize Full time

Job Description

Primary objective: Setting objectives on social media platforms for the brand and ensuring the social pages are up to date for clients.

The candidate is expected to have a creative bent and work with the various departments to create interesting content across social media platforms.

They will be responsible for the quality of content being put on brand social handles.

  • Transforming online marketing initiatives into innovative and creative social media calendars
  • Planning and delivering best in class social for two or more major clients, including calendars, ideas, influencer marketing
  • Managing day-to-day handling of all social media channels such as , Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels
  • Tracking campaign performances, performance reports, and providing recommendations.
  • Monitoring market trends and identifying new opportunities.
  • Staying up to date with the latest trends, features, tech and providing recommendations on how to use them.
  • Establishing relationships with social media influencers to develop a strong network
  • Drive quality weekly client calls

KPIs

  • Growth of brand (Followers, Engagement Rate, Reach)
  • Traffic
  • Conversations on the platforms
  • Quality of reports
  • Value add to the brand

KRA

  • Timely Quality Content Calendar Creation
  • Proposed vs achieved KPIs for brands
  • Biweekly performance calls & actionables
  • Media tracking with media team
  • Tracking the Implementation of Strategy, Ideas, Content


Qualifications

  • 2-3 years of social media, influencer & content experience at an agency
  • Deep knowledge of the social media landscape across all social platforms’ features, formats, and technology
  • Solid experience in using different social media tools like Hootsuite,Talkwalker etc.
  • Digitally savvy and actively participates in a wide variety of social media activities
  • Understand popular social networks including formats, design principles, key differentiators, functionality, and user behavior
  • Excellent communication and writing skills
  • Attention to detail

Brownie points if a personal social handle has 5000+ followers.


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