Marketing Lead

4 weeks ago

Alappuzha, India YouthPower Technosoft Pvt Ltd Full time

Experience: 5–7 years

Location: Pune (Preferred)

Reporting to: Chief Business Officer (CBO)

Type: Full-time | Individual Contributor (with future team leadership path)


The Role


This is a hands-on, full-stack marketing role with equal emphasis on planning and

execution. You’ll drive initiatives that strengthen brand penetration, elevate awareness, and

build market credibility — especially in the global digital transformation and engineering

services landscape.

You’ll work across PR & media, social media marketing, event marketing, and online brand

reputation management, with search engine marketing as a plus skill. This role requires

close collaboration with delivery, pre-sales, leadership, content, and design teams to

ensure every brand touchpoint delivers a consistent and compelling message.

Initially, this is an individual contributor role — with a clear roadmap to building and leading

a marketing team based on performance.


Key Responsibilities:


• Brand Building & Awareness – Plan and execute campaigns that increase visibility,

credibility, and engagement for CCTech in target markets.

• Marketing Communications & PR – Lead media outreach, press releases, and

thought leadership to position CCTech as a trusted industry voice.

• Social Media Marketing – Create, manage, and grow CCTech’s presence on

and other relevant platforms with high-impact storytelling.

• Event Marketing – Plan and execute participation in industry events, webinars, and

conferences to boost brand presence.

• Online Brand Reputation – Monitor, manage, and improve the company’s digital

reputation across channels.

• Cross-Functional Collaboration – Work with leadership, delivery, pre-sales, and

creative teams to ensure brand messaging is aligned across all channels.

• Content Oversight – Guide the creation of brand-aligned content for digital, PR, and

event assets.


Key Requirements

• 5–7 years of hands-on experience in marketing roles within B2B technology or

engineering services industries.

• Proven track record in PR, media relations, marketing communications, and brand

storytelling.

• Strong experience in social media marketing, event marketing, and ORM; SEM

knowledge is a plus.

• Excellent skills in content oversight, narrative development, and brand messaging.

• Ability to independently plan, execute, and measure marketing initiatives.

• Strong cross-functional collaboration skills.

• Pune-based (mandatory) or ready to relocate.

----------------------------

What We Offer

• Direct reporting to CBO and close collaboration with the leadership team.

• Opportunity to own the brand narrative of a respected global tech brand.

• Clear growth path into a marketing leadership role.

• A collaborative, innovation-driven culture

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