Marketing executive

3 weeks ago

Alappuzha, India Digichorus Technologies Pvt Ltd Full time

We are seeking a results-driven marketing professional to enhance our brand presence and drive growth in the IT services and products space. This role is a blend of strategic marketing, client outreach, and data-driven execution.Key Responsibilities:Market Research & Lead Generation: Identify potential clients, industries, and emerging opportunities in the IT services and Saa S/product ecosystem.hCRM & Data Management: Maintain structured lead databases, track client interactions, and manage campaigns through CRM platforms.Targeted Outreach: Run personalized campaigns via , email, and digital platforms to connect with decision-makers in tech-driven businesses.Product Marketing Collaboration: Partner with product and IT teams to create impactful promotional materials, case studies, and technical collaterals.Digital Marketing Execution: Use SEO, SEM, social media, and automation tools to increase brand visibility and generate qualified leads.Performance Tracking: Leverage analytics tools (Google Analytics, CRM dashboards, campaign metrics) to optimize strategies and maximize ROI.Qualifications:Bachelor’s degree in Marketing, Business, IT, or related field.2–3 years of experience in marketing or business development, preferably in IT services, Saa S, or product companies.Familiarity with digital marketing tools, CRM systems, and automation platforms.Strong communication skills to articulate technical solutions in simple, business-oriented language.Creative problem-solving ability with a data-driven mindset.Ability to work collaboratively with product, design, and engineering teams.

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