Digital marketing specialist

6 days ago

Alappuzha, India Target River Full time

Performance Digital Marketing Specialist???? Location: Remote | ???? Award-Winning Marketing AgencyAre you a results-driven digital marketing expert with a passion for performance-based e-commerce and lead generation campaigns? Do you thrive on optimizing strategies, scaling paid media efforts, and driving measurable ROI? If so, we want you on our team at Target River—a nationally recognized and award-winning marketing agency known for delivering data-driven, high-impact advertising solutions.Why Join Target River?At Target River, we don’t guess—we target. Our agency has been recognized as Education Marketing Agency of the Year for three consecutive years (2022, 2023, 2024), Small Business of the Year (2024), and Agency of the Year (2024) because of our precision-targeted marketing strategies that deliver outstanding results. We work with Fortune 500 companies, government agencies, educational institutions, and mission-driven brands to execute high-performing digital campaigns.What You’ll Do:Plan, execute, and optimize high-performance e-commerce and lead generation campaigns across Google Ads, Meta, Microsoft, You Tube, and other paid media platforms.Implement A/B testing, conversion rate optimization (CRO), and audience segmentation to maximize ROAS and lead quality.Manage and scale PPC, paid social, and programmatic ad campaigns to exceed performance benchmarks.Utilize data-driven insights to refine strategies, reduce cost per acquisition (CPA), and improve lifetime customer value.Collaborate with creative, content, and analytics teams to develop compelling ad creatives and landing pages.Stay ahead of industry trends, platform updates, and AI-driven marketing innovations.What We’re Looking For:Proven success in executing high-performance e-commerce and lead generation campaigns.5+ years of experience in performance-based digital marketing.Expertise in Google Ads, Meta Ads, Microsoft Ads, You Tube Ads, and data analytics.Strong knowledge of conversion tracking, attribution modeling, and audience segmentation.Analytical mindset with experience in Google Analytics, GA4, and other performance measurement tools.Ability to manage budgets, report on key KPIs, and drive continuous campaign improvements.Passion for performance marketing, a test-and-learn mindset, and a drive to exceed goals.During the interview process, you will be asked to show specific skills within the ad platforms, so please only apply if you are a senior level digital ad specialist.What We Offer:✅ Work with an award-winning agency with a track record of excellence.✅ Collaborative and innovative team environment.✅ Growth opportunities in a fast-paced, data-driven agency.✅ Competitive salary with performance-based incentives (ranging from to INR per month)✅ Remote-friendly work environment with flexibility.Join Target River and be part of a team that’s redefining marketing success ????Apply today and help us drive measurable impact

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