Performance Marketing Expert

3 weeks ago

Alappuzha, India Raven Labs Full time

Location: Remote (India, Sri Lanka, or Philippines) or Hybrid (Hyderabad Office)

Type: Full-time


About Us


At Raven Labs, we help organizations become truly AI-ready. From strategy to systems, we build powerful, AI-infused solutions that drive measurable business growth. Now, we’re looking for a Performance Marketing Expert who is both a strategist and executor—someone who can run world-class campaigns and deliver results across multiple clients and platforms.


About The Role


We’re seeking a go-to marketing operator who knows how to generate leads and conversions at the best ROI. You’ll manage multi-channel campaigns across Google, Meta, , and organic platforms, while harnessing the latest AI and automation tools to optimize performance.


This role is for someone who thrives in agency-style environments—able to juggle multiple clients, stay highly organized, and deliver real, tangible results.


Key Responsibilities


  • Plan, execute, and optimize multi-channel performance marketing campaigns (Google, Meta, , SEO, and more).
  • Design and run EDM and cold outreach campaigns using tools like Apollo.io, Lemlist, Instantly, Zoho Campaigns, or similar.
  • Set up CRM automations and nurture workflows for cold, warm, and hot leads.
  • Mine, segment, and activate customer data to boost targeting and ROI.
  • Monitor analytics across Google Analytics, Insights, and advanced tracking platforms to measure success and optimize.
  • Collaborate with content, design, and sales teams to ensure campaign alignment and high-quality execution.
  • Deliver weekly performance reports, including actionable insights for clients and founders.
  • Be hands-on in experimentation with AI-driven campaign optimization and creative testing.


What We’re Looking For


  • Proven experience running performance marketing campaigns in both B2B and B2C segments.
  • Strong track record in lead generation, conversion optimisation, and ROI delivery.
  • Hands-on expertise with platforms: Google Ads, Meta Ads, Ads, SEO tools.
  • Mastery of automation and outreach tools like Apollo.io, Instantly, Lemlist, and CRM systems (Zoho, HubSpot, or similar).
  • Excellent written and spoken English communication skills—you’ll represent us to clients directly.
  • Strong analytical mindset with the ability to interpret data and turn it into action.
  • Resilient, accountable, and thrives in fast-paced, high-output environments.
  • Agency experience strongly preferred.


Why Join Raven Labs?


✔️ Work on global projects across Australia, the US, and India.

✔️ Be part of a fast-growing AI and digital consulting company.

✔️ Own and run campaigns end-to-end with autonomy.

✔️ Flexible work culture, but with accountability for results.

✔️ Long-term growth with potential leadership opportunities.


👉 Apply now via and show us how you’ve delivered performance before. We would love to hear about your best campaign results.

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