IIDE - Manager/Team Lead - Marketing Automation

5 days ago


Mumbai, India IIDE Education Private Limited Full time

Work Timings: 10:15 am - 7:15 pm

Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Location: Lower Parel, Mumbai (5 minutes from Railway Station)

Reports to: Manager

Work Mode: 100% Work from Office

Why IIDE:

At IIDE, we are committed to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join our team and help shape the future of digital marketing education, making a real difference in students' lives.

About the Role:

As the Assistant Marketing Automation Manager / Team Lead based in Lower Parel, Mumbai, you will be instrumental in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. This role includes overseeing automation tools, creating impactful campaigns, and driving strategies for sustained customer relationships. You'll collaborate cross-functionally to maintain high standards across all campaigns and initiatives.

What You'll Do:

Marketing Automation and Campaign Management:

- Oversee the use and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms.

- Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels.

Customer Retention Strategy and Execution:

- Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.

- Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement.

Team Collaboration:

- Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals.

- Offer guidance and support to achieve team objectives and optimize retention efforts.

Performance Analysis and Optimization:

- Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates.

- Provide insights based on data for ongoing optimization and effectiveness of retention strategies.

Requirements:

Who You Are:



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