Marketing Automation Manager Team Lead

4 days ago

Mumbai, India IIDE Full time

WorkTimings: 10:15 am 7:15pm
WorkingDays: Monday Friday (1st and 3rd Saturdays are working;2nd 4th & 5th Saturdays areoff)
Location:Lower Parel Mumbai (5 minutes from RailwayStation)
Reportsto:Manager
WorkMode: 100% Work fromOffice
AgeCriteria: Upto 30years

AtIIDE we are committed to fostering a supportive growthoriented workenvironment that values collaboration and impactful contributions.As a leader in digital education we offer competitive salaries andample opportunities for career advancement. Join our team and helpshape the future of digital marketing education making a realdifference in studentslives.

As theAssistant Marketing Automation Manager / TeamLead based in Lower Parel Mumbai you will be instrumentalin developing and managing retentionfocused campaigns to enhancecustomer engagement and loyalty. This role includes overseeingautomation tools creating impactful campaigns and drivingstrategies for sustained customer relationships. You ll collaboratecrossfunctionally to maintain high standards across all campaignsand initiatives.

WhatYoull Do:

MarketingAutomation and CampaignManagement:

  • Overseethe use and optimization of marketing automation tools likeMoEngage WebEngage and similarplatforms.
  • Design and executeautomated customer journeys aimed at maximizing retention andengagement across multiplechannels.

CustomerRetention Strategy andExecution:

  • Assistin creating and implementing multichannel retention strategies toengage customers at various stages of theirjourney.
  • Craft compelling contentfor cold emails followups and drip campaigns driving meaningfulcustomerengagement.

TeamCollaboration:

  • Leadand collaborate closely with the retention marketing team to managecampaigns and align on projectgoals.
  • Offer guidance and support toachieve team objectives and optimize retentionefforts.

PerformanceAnalysis andOptimization:

  • Analyzeemail and other campaign metrics focusing on improving keyperformance indicators such as open rates and clickthroughrates.
  • Provide insights based ondata for ongoing optimization and effectiveness of retentionstrategies.


RequirementsWhoYouAre:

MustHave:

  • Experience:Minimum of 2 years in retention marketing particularly inmultichannel strategies and campaignexecution.
  • TechnicalSkills: Handson experience with marketing automationtools like MoEngage WebEngage SFMC or similarplatforms.
  • AnalyticalSkills: Strong understanding of campaign performanceanalysis with experience in optimizing metrics such as open ratesand engagementrates.
  • CommunicationSkills: Excellent written and verbal communicationabilities with a knack for crafting engagingcontent.
  • TeamCollaboration: Proven track record of workingcollaboratively with team members to optimize performance andachieve growth.
  • DataProficiency: Proficient in Google Sheets and Excelincluding VLOOKUP Pivots and SUMIFSfunctions.

ShouldHave:

  • StrategicMindset: Ability to contribute to designing comprehensiveretention strategies across channels like Email SMS andWhatsApp.
  • CustomerJourneys: Proficient in creating customer lifecyclejourneys to engage customers at differentstages.
  • Referral ProgramManagement: Experience supporting referral programs toincrease loyalty andengagement.
  • ProblemSolving:Able to provide proactive insights for campaign improvements andaddresschallenges.

NicetoHave:

  • IndustryKnowledge: Awareness of current trends and best practicesin retentionmarketing.
  • Innovation:Ability to introduce fresh ideas to enhance marketingstrategies.
  • CrossChannelCoordination: Experience collaborating with othermarketing teams for cohesivestrategies.
  • Adaptability:Thrives in fastpaced environments with changingpriorities.

If you re astrategic thinker with expertise in marketing automation and apassion for enhancing customer engagement we encourage you to applyand be part of our mission to drive customer loyalty atIIDE.



Who You Are: Must-Have: Experience: Minimum of 2 years in retentionmarketing, particularly in multi-channel strategies and campaignexecution. Technical Skills: Hands-on experience with marketingautomation tools like MoEngage, WebEngage, SFMC, or similarplatforms. Analytical Skills: Strong understanding of campaignperformance analysis with experience in optimizing metrics such asopen rates and engagement rates. Communication Skills: Excellentwritten and verbal communication abilities, with a knack forcrafting engaging content. Team Collaboration: Proven track recordof working collaboratively with team members to optimizeperformance and achieve growth. Data Proficiency: Proficient inGoogle Sheets and Excel, including VLOOKUP, Pivots, and SUMIFSfunctions. Should Have: Strategic Mindset: Ability to contribute todesigning comprehensive retention strategies across channels likeEmail, SMS, and WhatsApp. Customer Journeys: Proficient in creatingcustomer lifecycle journeys to engage customers at differentstages. Referral Program Management: Experience supporting referralprograms to increase loyalty and engagement. Problem-Solving: Ableto provide proactive insights for campaign improvements and addresschallenges. Nice to Have: Industry Knowledge: Awareness of currenttrends and best practices in retention marketing. Innovation:Ability to introduce fresh ideas to enhance marketing strategies.Cross-Channel Coordination: Experience collaborating with othermarketing teams for cohesive strategies. Adaptability: Thrives infast-paced environments with changing priorities. If you re astrategic thinker with expertise in marketing automation and apassion for enhancing customer engagement, we encourage you toapply and be part of our mission to drive customer loyalty at IIDE.4o

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