Brand Manager

4 days ago

Aurangabad, India FatakPay Full time

Designation: Brand Manager

Reporting to: Sales Head

Location: MIDC, Andheri East. Mumbai.


Key responsibilities & duties


We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work sales department of our organization to find what makes us unique and communicate it to the world.


Responsibilities


  1. Analyze brand positioning and consumer insights
  2. Shape and communicate our vision and mission
  3. Translate brand elements into plans and go-to-market strategies
  4. Manage a team of marketing people working on brand initiatives
  5. Lead creative development to motivate the target audience to “take action”
  6. Establish performance specifications, cost and price parameters, market applications and sales estimates
  7. Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  8. Monitor market trends, research consumer markets and competitors’ activities
  9. Oversee new and ongoing marketing and advertising activities
  10. Monitor product distribution and consumer reactions
  11. Devise innovative growth strategies
  12. Align the company around the brand’s direction, choices and tactics


Requirements and skills


  1. Proven working experience as Brand Manager or Associate Brand Manager
  2. Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  3. Experience in identifying target audiences and devising effective campaigns
  4. Excellent understanding of the full marketing mix
  5. Strong analytical skills partnered with a creative mind
  6. Data-driven thinking and an affinity for numbers
  7. Outstanding communication skills
  8. Up-to-date with latest trends and marketing best practices
  9. Degree in marketing or a related field

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