
DMI Finance
5 days ago
Job Purpose:
- Champion a Data-Driven Culture: Ideate and lead cross-functional efforts to reduce CAC and increase user retention by testing creatives, landing pages, and user journeys.
- Set up, track, and optimize campaigns using GA4, Firebase, MMP platforms.
- Campaign Ideation and Execution: Build compelling, creative, relatable ideas that people notice and click. Lead and build a team of skilled marketers, fostering a culture of innovation, customer obsession, and relentless optimization.
- Innovate & Stay Ahead: Pioneer new acquisition programs and champion a test-and-learn culture to unlock new growth Qualification required: Graduate
Qualifications preferred: MBA in Experience:
- Prior experience scaling a D2C, FinTech, or digital lending brand is required.
- Demonstrated track record of managing and profitably scaling large monthly ad spends (e.g 50 Lakhs and & Proficiencies:
- Strong command of data interpretation, attribution models, and reporting tools like GA4.
- Strategic mindset with proven execution speed and the ability to operate independently.
- Proven experience in building and mentoring high-performing marketing teams.
- Excellent communication and stakeholder management skills, with the ability to present insights clearly to senior leadership.
(ref:iimjobs.com)
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