Lead Generation

1 week ago

Indore, Madhya Pradesh, India Urban Innovation Lab Full time

Position Title: Lead Generation & Marketing Executive (Entry-Level: 6 months to 1 year experience)

Location: Indore (Full-Time, Work from Office)

Company Overview:

Urban Innovation Lab is a consulting agency specializing in branding, communication, digital marketing, and creative strategy. We collaborate with corporates, development sector organizations, and startups to deliver tailored solutions that combine strategic insight with creative execution.

Key Responsibilities:

1. Lead Identification and Research


• Market Analysis: Conduct comprehensive market research to identify potential clients across various industries, focusing on those requiring branding, communication, SEO, and digital marketing services.


• Database Management: Develop and maintain an organized database of prospective clients, ensuring accurate and up-to-date information for targeted outreach.

2. Outreach and Engagement:


• Cold Calling & Email Campaigns: Initiate contact with potential clients through structured cold calling and personalized email campaigns, effectively communicating Urban Innovation Lab's value proposition.


• Social Media Engagement: Utilize platforms such as Sales Navigator to connect with prospects, share relevant content, and build professional relationships.

3. Proposal Development:


• Upwork Proposals: Identify relevant projects on Upwork, craft tailored proposals that address client needs, and position Urban Innovation Lab as the preferred service provider.


• Customized Pitching: Develop compelling presentations and proposals for potential clients, showcasing our expertise and aligning our services with their business objectives.

4. Digital Marketing Support:


• SEO and SEM Initiatives: Assist in the development and execution of SEO strategies to enhance online visibility and support lead generation efforts.


• Google Ads Management: Collaborate on the creation and management of Google Ads campaigns, optimizing for maximum reach and lead conversion.

5. Data Analysis and Reporting:


• Performance Tracking: Monitor and analyze the effectiveness of lead generation activities, utilizing CRM tools to track progress and outcomes.


• Reporting: Prepare regular reports detailing key performance metrics, insights gained, and recommendations for strategy enhancement.

6. Collaboration and Strategy Development:


• Team Coordination: Work closely with the sales and marketing teams to align lead generation strategies with overall business goals.


• Strategy Input: Provide insights and feedback on market trends and client needs to inform the development of marketing strategies and campaigns.

7. Continuous Learning and Development:


• Industry Trends: Stay updated on industry developments, emerging digital marketing trends, and best practices to ensure innovative and effective lead generation approaches.


• Skill Enhancement: Pursue opportunities for professional development to enhance skills relevant to lead generation and digital marketing.

Application Process

Interested candidates are invited to submit their applications via email to jobs@innovateurban.com. Please include the following:


• Updated Resume: Highlighting relevant experience and skills.


• Responses to Application Questions

Urban Innovation Lab is committed to fostering a dynamic and inclusive work environment. We encourage candidates who are passionate about digital marketing and client engagement to apply and become part of our innovative team

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