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Enterprise Marketing Manager

1 month ago

Bengaluru, Karnataka, India Origa Full time

About Origa

Origa is a Voice AI platform transforming how businesses handle complex phone conversations at scale. We're focused on long complex conversations that requires context, personalization and chain-of-thought preservation for enterprises across Dubai, Singapore, and the United States. Based in Bangalore, we're rapidly scaling our presence in these key international markets with cutting-edge AI technology that delivers measurable business impact.

Role Overview

We're seeking a dynamic Enterprise Marketing Manager to spearhead our B2B marketing efforts for Origa's Voice AI solutions. This role is perfect for a marketing professional with 2-4 years of SaaS experience who understands the nuances of enterprise selling and can craft compelling narratives for international B2B audiences. You'll be instrumental in positioning Origa as the go-to voice AI solution for enterprises in our target markets.

Key Responsibilities

Strategic Marketing & Positioning

  • Develop and execute enterprise marketing strategies specifically targeting Dubai, Singapore, and US markets
  • Create compelling product positioning and messaging that resonates with enterprise decision-makers (CTO, VP Engineering, Head of Customer Success)
  • Build and maintain competitive intelligence to differentiate Origa in the voice AI landscape
  • Define and refine ideal customer profiles (ICPs) and buyer personas for each geographic market

Content & Demand Generation

  • Produce high-quality enterprise content including whitepapers, case studies, ROI calculators, and solution briefs
  • Develop account-based marketing (ABM) campaigns for strategic enterprise accounts
  • Create and optimize multi-channel campaigns across email, , webinars, and industry events
  • Build thought leadership content showcasing Origa's AI capabilities and customer success stories
  • Collaborate with sales to create effective sales enablement materials (pitch decks, battle cards, demo scripts)

Product Marketing

  • Partner with product team to translate technical features into compelling business benefits
  • Launch new features and capabilities with go-to-market strategies tailored for enterprise buyers
  • Develop use-case specific marketing materials for key verticals (contact centers, sales teams, support organizations)
  • Create product demo videos and interactive content showcasing platform capabilities

Pipeline & Revenue Impact

  • Work closely with sales team to accelerate deal velocity and increase win rates
  • Support enterprise sales cycles with custom proposals, RFP responses, and executive presentations
  • Track and optimize marketing qualified leads (MQLs) to sales qualified leads (SQLs) conversion
  • Measure and report on marketing ROI and pipeline contribution

Market Development

  • Identify and pursue strategic partnership opportunities with system integrators and technology partners
  • Represent Origa at industry events, conferences, and webinars
  • Build relationships with industry analysts and influencers in the AI/automation space

Required Qualifications

Experience

  • 2-4 years of B2B SaaS marketing experience, preferably in AI, automation, or enterprise software
  • Proven track record in marketing to international enterprise customers
  • Experience with complex, multi-stakeholder sales cycles
  • Demonstrated success in demand generation and pipeline creation

Skills & Knowledge

  • Deep understanding of enterprise buying processes and decision-making dynamics
  • Expertise in B2B marketing channels: , email marketing, webinars, ABM platforms
  • Strong analytical skills with experience in marketing analytics tools (HubSpot, Salesforce, Google Analytics)
  • Excellent storytelling abilities - can translate technical concepts into business value
  • Experience with marketing automation and CRM systems
  • Understanding of AI/ML concepts and ability to articulate technical value propositions

Communication & Collaboration

  • Exceptional written and verbal communication skills in English
  • Experience creating content for C-level and VP-level audiences
  • Proven ability to work cross-functionally with sales, product, and engineering teams
  • Comfort presenting to senior stakeholders and customers

Preferred Qualifications

  • Specific experience or knowledge of business cultures in Dubai/UAE, Singapore, and United States
  • Experience with product-led growth strategies in addition to traditional enterprise selling
  • Technical background or ability to quickly understand complex technical products
  • Experience with video production and multimedia content creation

What We Offer

  • Opportunity to shape the marketing strategy of a cutting-edge AI product
  • Direct exposure to international markets and global enterprise customers
  • Performance-based travel opportunities - high performers who successfully bring in customers will travel to Dubai, Singapore, and US markets
  • Work with a world-class team of engineers, data scientists, and go-to-market professionals
  • Significant growth potential as we scale globally
  • Competitive compensation with equity participation
  • Flexible hybrid work environment
  • Learning & development budget for conferences and courses

Location

Bangalore, India (Hybrid - 3 days in office)

Travel

International travel to target markets for high performers who successfully acquire customers