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Senior Product Marketer

4 months ago

Coimbatore, India Kovai.co Full time

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.


At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.


Our Products:

  • Biztalk360
  • Turbo360
  • Document360

“UK headquarters. Indian innovation. Global impact.”

Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.

We are on track towards $30 million in annual revenue – and we're just getting started.

Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose.

What’s the job? Senior Product Marketer


What you’ll do on the job:

  • Product messaging and positioning – Develop product messaging that differentiates Kovai.co products and services from others in the market
  • Enabling Sales – Communicate the value of new products and services to the sales and marketing team using various tools and collateral
  • Market, customer and competitor analysis – Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product
  • Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand
  • Content development – Conceptualize and create unique product and solution content for a variety of platforms
  • Evangelism – Serve as a company spokesperson and go-to thought leader for Kovai.co’s
  • Product releases – Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery.


Who’ll be a good fit:

  • B2B software marketing – SaaS experience preferred
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market
  • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
  • Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning
  • Metric driven, comfortable in working with data to draw and share insights with stakeholders
  • Experience creating highly leveraged sales tools, training, and collateral.


Equal Opportunities:


Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

If this excites you, apply for this opportunity, and the team would love to get on a call with you to discuss further.