Senior Product Marketing Specialist

1 month ago


Coimbatore, Tamil Nadu, India Kovai Full time
Product Marketing Role at Kovai.co

Kovai.co is a leading provider of enterprise software and B2B SaaS solutions, empowering businesses worldwide with innovative technology.

As a Product Marketing Specialist, you will be responsible for developing and executing marketing strategies that drive awareness and adoption of our products.

Key Responsibilities:

  • Develop product messaging and positioning to differentiate Kovai.co's products from competitors
  • Communicate the value of new products and services to the sales and marketing team
  • Perform market and customer research to inform product development and marketing strategies
  • Develop and manage marketing programs to drive awareness and organic demand
  • Collaborate with cross-functional teams to launch new products and features

Requirements:

  • Proven experience in B2B software marketing, preferably in SaaS
  • Excellent English presentation, written, and verbal communication skills
  • Ability to lead and inspire direct and indirect reports
  • Experience creating highly leveraged sales tools, training, and collateral

About Kovai.co

Kovai.co is committed to building a diverse and inclusive workforce, fostering a culture of belonging and respect for all. We believe in empowering our customers, uplifting our colleagues, and igniting our own journeys.



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