Shipdelight - Marketing Specialist

3 weeks ago

Mumbai, India ShipDelight Logistics Technologies Full time

Company Description:At ShipDelight Logistics Technologies, we empower consumer brands with our intelligent logistics platform designed to manage the entire product lifecycle seamlessly. We believe that brands who own their logistics and customer experience will outlive generations. Join us in transforming logistics into a strategic advantage and elevating your brand's customer experience to new Specialist Location: Mumbai (Full-Time, On-site)Role Overview:We are seeking a dynamic and result-driven Marketing Specialist to plan and execute effective marketing strategies that drive brand growth and customer engagement. In this role, you will conduct market research, manage customer interactions, create impactful marketing content, analyze market trends, and collaborate closely with the sales team to support business development. You will play a key role in enhancing our brand presence and delivering value to our customers.Key Responsibilities:- Plan, develop, and execute comprehensive marketing strategies and campaigns across multiple channels.- Conduct market research and competitive analysis to identify growth opportunities and industry trends.- Create engaging and well-written marketing content, including blog posts, social media posts, newsletters, and promotional materials.- Manage customer interactions and provide support to improve customer service experience.- Analyze campaign performance and market data to optimize marketing efforts and report on KPIs.- Collaborate with sales and business development teams to align marketing strategies with sales goals.- Maintain and manage the company's blog, contributing to thought leadership and SEO efforts.- Assist in organizing events, webinars, and other marketing initiatives.Qualifications & Skills:- Minimum 4+ years of experience in marketing, preferably in logistics, technology, or related sectors.- Excellent written and verbal communication skills.- Strong proficiency in market research, marketing strategy development, and content creation.- Experience managing blogs and developing SEO-friendly content.- Solid project management and organizational skills, with the ability to handle multiple tasks simultaneously.- Collaborative mindset, able to work effectively in a team-oriented environment.- Analytical skills to interpret market trends and campaign performance data.- Prior experience in logistics or technology sectors is a strong advantage.Why Join Us:Be part of a fast-growing logistics technology company driving innovation.Work in a collaborative, high-energy environment.Opportunity to shape strategic marketing initiatives and make a direct business impact. (ref:iimjobs.com)

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