Public Relations Manager

2 days ago

New Delhi, India EaseMyTrip.com Full time

About the Role


As a Public Relations Manager at EaseMyTrip.com, you will be pivotal in shaping and maintaining the public image of our brand. Your role involves crafting strategic PR campaigns, managing media relations, and enhancing brand visibility and reputation through various platforms. You will collaborate closely with marketing, social media, and executive teams to align PR strategies with business objectives, ensuring our commitment to offering outstanding travel experiences is effectively communicated to the public. This position is critical for maintaining high communication standards and driving brand engagement.


Role & Responsibilities


  • Strategic PR Campaigns: Develop and execute innovative public relations strategies that enhance brand visibility and market positioning.
  • Media Relations Management: Build and maintain strong relationships with media outlets to secure and grow media coverage across traditional and digital channels.
  • Content Creation: Oversee the production of all PR content, including press releases, speeches, and public statements, ensuring they align with the brand’s voice.
  • Crisis Management: Prepare and implement response strategies for handling crises or negative press situations to protect the brand image.
  • Event Management: Plan and manage events such as press conferences, interviews, and public appearances to boost brand presence and engagement.
  • Monitoring and Reporting: Track the effectiveness of PR campaigns and media coverage, providing detailed reports with analysis and recommendations.
  • Stakeholder Communication: Serve as the point of contact for all public relations matters, advising senior management on communication tactics and public sentiment.
  • Team Leadership: Lead and mentor a team of PR professionals, setting clear goals and fostering a collaborative team environment.
  • Budget Management: Manage the PR budget, ensuring efficient use of resources to maximize the impact of all public relations activities.
  • Influencer Partnerships: Cultivate relationships with influencers and thought leaders to amplify the brand’s reach and credibility.


Preferred Candidate Profile


  • Proven PR Expertise: Extensive experience in public relations, media relations, or corporate communications, preferably in the travel industry.
  • Strong Media Connections: Established network of contacts within the media industry.
  • Exceptional Writing and Editing Skills: Ability to craft clear, compelling, and grammatically flawless communication materials.
  • Crisis Management Skills: Experienced in managing PR crises effectively, with a calm and strategic approach.
  • Event Planning Experience: Skilled in organizing and managing large-scale events and press engagements.
  • Analytical Abilities: Proficiency in using tools to monitor PR outcomes and media coverage.
  • Leadership Qualities: Strong leadership skills with the ability to inspire and motivate a team.
  • Budgeting Skills: Experience managing budgets with a track record of optimizing resources for best results.
  • Innovative Thinking: Creative approach to public relations challenges and strategy formulation.
  • Excellent Communication: Outstanding interpersonal and communication skills, capable of engaging with a variety of audiences.

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