LH2 Holdings

2 days ago


Bengaluru, India LH2 Holdings LLC Full time

Stay up-to-date with the latest creative trends and ad formats for platforms like Meta, LinkedIn, and Twitter- Run A/B tests on creatives, headlines, and messaging to optimize ad performancePerformance Analysis & Optimization:- Track, analyze, and report on creative performance using platform analytics and third-party tools- Identify key trends, insights, and creative learnings to continuously improve ad performance- Work closely with performance marketing and growth teams to iterate and refine creative strategies based on data-driven insights- Optimize creatives based on engagement metrics, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)Collaboration & Strategy:- Partner with the paid media team to align creatives with audience targeting and campaign objectives- Conduct competitor analysis to benchmark performance and identify creative opportunities- Build and maintain a creative testing roadmap to maximize the efficiency of ad spendRequirements:- 1-3 years of experience in performance marketing content creation or a similar role- Strong knowledge of Meta Ads, LinkedIn Ads, and Twitter Ads, including best practices for creatives- Experience with performance marketing analytics and tools (Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, etc.)- Proficiency in creative tools like Canva, Figma, Adobe Suite, or video editing tools is a plus- Excellent copywriting skills with the ability to craft compelling ad messaging- Strong analytical mindset with the ability to interpret data and translate it into creative improvements- Experience running A/B tests and iterating creatives based on performance insightsNice to Have:- Experience working in a fast-paced, high-growth startup environment- Knowledge of programmatic advertising and other performance channels- Familiarity with generative AI tools for content creation (ref:iimjobs.com)



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