Product Marketing Manager

3 weeks ago

Thrissur, India Finlens Full time

Finlens is a modern accounting platform that is used by fast growing tech companies. We are backed by YCombinator, Accel, Goodwater and over 30+ angels from the founders of Xiaomi, Lob.com, Alt, Polygon and Jar.


We partner with companies from Day 0 of their formation and hopefully support them all the way till they grow to $100M ARR.


We have a rich set of analytics, insights and automation to power the financial department of every tech company.


tldr:

Looking for an experienced Product Marketing Manager who has previously scaled Demand Gen for fast growing SaaS companies.


CTC: 24-36LPA plus stocks


This role

In this role you'll need to do the following things:


  • You'll be experimenting with new channels, and scaling them when they work. We figured out already a lot of things, but we know that what worked so far won't work next. So we're always exploring new channels and looking for what's next.
  • Create world-class content that drives attention to Finlens using your own creativity or hiring external partners,, and fuel the top of the funnel. Content includes long form content, social media content, videos (Youtube, TikTok), or SEO. To avoid a cold start, you’ll get the chance to pick a channel based on what you’re already great at.
  • Supervising content creation: second, you'll increase June’s surface area. For that you'll be working with contractors who can help producing more content. And that can provide skills on domain we're lacking (ex: video editing, front end engineer).

 

Responsibilities

  • Test, experiment, identify, and diversify the channel mix in a way that will maximize payback. Overall, determine channel market fit.
  • Create world class content using your channel of predilection. Work closely to contractors, and scale our channels.
  • Work closely with the founders on product marketing to drive further product adoption. Improve June's core communication messages.
  • Providing regular monthly performance reports around our growth. Collect and analyze content outcome to identify trends and areas of improvement.


About you


  • You have a track record of managing a diverse mix of demand gen channels at B2B SaaS companies or consumer tech.
  • Ideally you have a community or have built a communities before.
  • You have great attention to detail. You know that polish matters.
  • You have opinions about how startups can better function, and love to share these opinions.
  • You have years of experience growing a business. By driving the go-to-market strategy and execution, or by directly contributing to it.
  • You’re resourceful, like to explore new topic ideas, and don’t stop at the first shot. You can work cross-functionally and manage projects with internal and external resources.
  • You’re curious and optimistic. You believe that with structure and hard work, most things can be figured out.
  • You have a growth mindset - you believe that challenges are opportunities, and you don’t shy away from them.
  • You have experience with an in-house tech company, preferably a startup environment.
  • You have strong communication skills (we're remote). You can communicate effectively both inside the business. And have robust work ethic. You’re highly motivated, proactive, and able to work independently.

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