AI CERTs

3 days ago


Gandhinagar, India AI CERTs - India Full time

GandhinagarReports To: Head of Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.- Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.- Plan and manage marketing efforts tied to certification product launches through ATPs.- Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.- Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.- Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.- Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.- Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.Basic Qualifications:- 6+ years of experience in marketing roles (excluding internships)- Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution- Experience using data and metrics to evaluate performance and inform optimization- Experience in partner/channel marketing and go-to-market strategy developmentPreferred Qualifications:- Proven ability to use customer research and performance data to shape campaigns and improve partner success- Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)- Background in B2B/B2C technology marketing, certification or training services, or SaaS products- Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams (ref:iimjobs.com)


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    3 days ago


    Gandhinagar, India AI CERTs - India Full time

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