Open Financial Technologies
2 weeks ago
Location: Positioning & Messaging:- Craft differentiated positioning for Opens products (AP, AR, Compliance, PG, Open Capital).- Build narratives that resonate with key customer segments (Enterprises, Startups, CFOs, finance teams).Go-to-Market (GTM) Strategy:- Develop GTM playbooks for product launches and feature rollouts.- Partner with Product and Growth teams to experiment and define pricing plans and launch timelines for features/modulesDemand Generation:- Partner with Performance Marketing, SEO, and Content teams to design campaigns that generate pipeline.- Ensure campaigns map to the right buyer personas and business use cases.Customer Engagement & Retention:- Partner with the Product team to design onboarding journeys, adoption campaigns, and loyalty programs.- Drive product engagement, email nurture, and lifecycle marketing to boost retention.- Build customer feedback loops to influence product roadmap- Improve product usage and retentionSales Enablement:- Create sales collateral (pitch decks, one-pagers, battlecards, ROI calculators).- Train sales teams on product positioning, buyer personas, and objection handling.Market Research & Competitive Intelligence:- Conduct customer, market, and competitor research to guide product strategy.- Build competitive battlecards and update stakeholders regularly.Customer Voice & Advocacy:- Gather customer insights, case studies, and testimonials.- Work with Customer Success to drive adoption, retention, and cross-sell opportunities.Analytics & Reporting:- Define KPIs for product marketing success (adoption, pipeline influence, win rates).- Track and report impact of marketing initiatives on product growth.Thought Leadership & Content:- Collaborate with founders, PR, and content writers to establish Open as a fintech thought leader.- Drive product-led storytelling (blogs, webinars, industry 5-7 years of experience in Product Marketing (preferably B2B SaaS/Fintech).- MBA Graduate or equivalent- Strong background in GTM strategy, positioning, and messaging.- Experience working closely with Product, Sales, and Marketing teams.- Excellent communication & storytelling skills (written + verbal)- Analytical mindset - ability to measure and communicate product marketing ROI.- Familiarity with fintech or financial SaaS markets is a plus.Why work at Open?- You will be part of the early tribe that is changing the way business banking rolls.- Every atom of your work will impact the way millions of businesses are run.- You will work with some of the brightest minds who will celebrate your quirks.- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open (ref:iimjobs.com)
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Open Financial Technologies
2 weeks ago
Bengaluru, India Open Financial Technologies pvt.ltd Full timeExperience: 3-5 yearsLocation: BangaloreWe are looking for a Marketing Analyst to join Opens marketing team. This role will be the backbone of our data-driven decision making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate acquisition, and maximize revenue impact. This is a high-impact...
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Open Financial Technologies
2 weeks ago
Bengaluru, India Open Financial Technologies pvt.ltd Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments, CRM, HRMS etc. in one place. OPEN, India's 100th Unicorn, has been awarded the Best Workplace 2024 by IEEE in 2024. And was recognised by...
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Open Financial Technologies
2 weeks ago
Bengaluru, India Open Financial Technologies pvt.ltd Full timeExperience: 3-5 yearsLocation: SEO:- Develop and execute SEO strategy to improve organic rankings, traffic, and inbound lead generation.- Conduct keyword research, topic clustering, and competitor analysis.- Optimize on-page SEO (metadata, internal linking, site speed, schema).- Manage off-page SEO including link-building and digital PR for domain...
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Vice President of Business Development
3 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open:OPEN is a leading connected finance platform that empowers finance teams to manage their cash flow better by integrating all business finance systems—from banking to accounting ERP, payments, CRM, HRMS, and more—into one unified platform.Recognized as India's 100th Unicorn, OPEN was awarded ‘Best Workplace 2024’ by IEEE and has been...
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Vice President of Business Development
4 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cash flow better by integrating all business finance systems—from banking to accounting ERP, payments, CRM, HRMS, and more—into one unified platform. Recognized as India's 100th Unicorn, OPEN was awarded ‘Best Workplace 2024’ by IEEE and has been...
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Product Marketing Manager
2 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
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Product Marketing Manager
2 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
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▷ Urgent: Product Marketing Manager
2 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
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Product Marketing Manager
5 days ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
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Product Marketing Manager
2 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open:OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
