Open Financial Technologies
2 weeks ago
Experience: 3-5 yearsLocation: BangaloreWe are looking for a Marketing Analyst to join Opens marketing team. This role will be the backbone of our data-driven decision making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing, product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.- Perform forecasting and predictive analysis for the various business units.- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.- Own marketing attribution modeling and recommend budget allocation across channels.- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.- Support A/B testing, personalization, and campaign optimization with actionable data insights.- Conduct competitive and industry benchmarking to guide growth 3-5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for work at Open?- You will be part of the early tribe that is changing the way business banking rolls.- Every atom of your work will impact the way millions of businesses are run.- You will work with some of the brightest minds who will celebrate your quirks.- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open (ref:iimjobs.com)
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Open Financial Technologies
2 weeks ago
Bengaluru, India Open Financial Technologies pvt.ltd Full timeLocation: Positioning & Messaging:- Craft differentiated positioning for Opens products (AP, AR, Compliance, PG, Open Capital).- Build narratives that resonate with key customer segments (Enterprises, Startups, CFOs, finance teams).Go-to-Market (GTM) Strategy:- Develop GTM playbooks for product launches and feature rollouts.- Partner with Product and Growth...
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Open Financial Technologies
2 weeks ago
Bengaluru, India Open Financial Technologies pvt.ltd Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments, CRM, HRMS etc. in one place. OPEN, India's 100th Unicorn, has been awarded the Best Workplace 2024 by IEEE in 2024. And was recognised by...
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Open Financial Technologies
2 weeks ago
Bengaluru, India Open Financial Technologies pvt.ltd Full timeExperience: 3-5 yearsLocation: SEO:- Develop and execute SEO strategy to improve organic rankings, traffic, and inbound lead generation.- Conduct keyword research, topic clustering, and competitor analysis.- Optimize on-page SEO (metadata, internal linking, site speed, schema).- Manage off-page SEO including link-building and digital PR for domain...
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Vice President of Business Development
3 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open:OPEN is a leading connected finance platform that empowers finance teams to manage their cash flow better by integrating all business finance systems—from banking to accounting ERP, payments, CRM, HRMS, and more—into one unified platform.Recognized as India's 100th Unicorn, OPEN was awarded ‘Best Workplace 2024’ by IEEE and has been...
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Vice President of Business Development
4 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cash flow better by integrating all business finance systems—from banking to accounting ERP, payments, CRM, HRMS, and more—into one unified platform. Recognized as India's 100th Unicorn, OPEN was awarded ‘Best Workplace 2024’ by IEEE and has been...
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Product Marketing Manager
2 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
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▷ Urgent: Product Marketing Manager
2 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
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Product Marketing Manager
2 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
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Product Marketing Manager
6 days ago
Bengaluru, India Open Financial Technologies Full timeAbout Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
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Product Marketing Manager
2 weeks ago
Bengaluru, India Open Financial Technologies Full timeAbout Open:OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by...
