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Outreach Specialist – LinkedIn
2 months ago
Job Title: Outreach Specialist – & Email Campaign Management
Company: Stelavi Group
Location: Gurgaon (Near Sikanderpur Metro Station)
Salary: ₹4-5 LPA
Overview:
Stelavi Group, a leading photo editing and lifestyle image creation services provider, is seeking a skilled Outreach Specialist to spearhead targeted and email outreach campaigns. The role focuses on connecting with Amazon and e-commerce service provider agencies to generate high-value leads and secure meetings with decision-makers.
Key Responsibilities:
- Outreach:
- Manage personalized outreach to key decision-makers (Creative Directors, Heads of Marketing, Operations Managers) within Amazon and e-commerce service provider agencies.
- Build and execute follow-up sequences to enhance engagement and conversion rates.
- Use tools to identify and connect with prospects, particularly agencies focused on product listing optimization.
- Email Campaign Management:
- Develop and manage targeted email campaigns, focusing on personalized messaging to drive lead generation.
- Collect and segment email lists based on the Ideal Customer Profile (ICP) criteria, targeting agencies with 10-50 employees in the USA and UK.
- Track key metrics, such as open rates, click-through rates, and responses, to optimize email performance.
- Lead Generation & Follow-up:
- Extract and segment 500+ leads per month based on agency size, geographic location, and service focus.
- Implement follow-up strategies across and email to ensure continuous engagement with potential leads.
- Performance Analysis:
- Track and report KPIs for and email campaigns, including connection acceptance, response rates, and conversion.
- Regularly A/B test messaging approaches and outreach techniques to optimize results.
Requirements:
- Proven experience in and email outreach campaigns.
- Strong understanding of lead generation and email marketing.
- Excellent communication skills, with the ability to craft compelling messages.
- Data-driven approach with the ability to track and analyze performance metrics.
- Experience with A/B testing and campaign optimisation is a plus.
Benefits:
- Weekends off
- Opportunity to work with a dynamic and growing company and join the founding team.
- Play a key role in expanding the company’s presence in the photo editing and e-commerce market.