Marketing Manager

Marketing Manager - SEO and Digital StrategyJob Description:- Waytogo Consultants Pvt Ltd is seeking an experienced and strategic Marketing Manager with a specialization in Search Engine Optimization (SEO) to lead our marketing efforts.- Based in Kolkata with 2-8 years of relevant experience, this role is a key leadership position responsible for developing and executing strategic, data-driven marketing campaigns to significantly enhance brand awareness, generate high-quality leads, and achieve aggressive business goals.- The Manager will oversee the entire digital marketing ecosystem while ensuring SEO best practices are technically integrated into all content and web strategies.Key Responsibilities:- Strategic Marketing and Planning: Develop, implement, and rigorously manage a comprehensive annual marketing plan that is meticulously aligned with the company's strategic business and revenue objectives.- SEO and Digital Channel Oversight: Oversee the technical implementation and optimization of all digital marketing channels, with a specialized focus on SEO (Search Engine Optimization) to maximize organic visibility and traffic quality.- Manage SEM (Search Engine Marketing) campaigns, ensuring optimal budget allocation and high Return on Ad Spend (ROAS).- Direct strategies for Content Marketing, Social Media Marketing, and Email Marketing, ensuring channel synergy and consistent brand voice.- Market Intelligence and Competitive Analysis: Conduct in-depth market research and competitor analysis (including SEO domain authority, keyword ranking, and content strategy analysis) to proactively identify market opportunities and emerging threats, informing campaign direction.- Financial Control and ROI Measurement: Manage the overall marketing budget, controlling expenditures and rigorously tracking the Return On Investment (ROI) for all marketing initiatives to ensure profitability and resource efficiency.- Data Analysis and Performance Optimization: Lead the analysis of comprehensive marketing data and metrics using advanced analytics platforms.- Translate performance metrics into actionable insights to continuously measure campaign effectiveness and optimize strategies across all channels.- Agency and Vendor Management: Manage and collaborate effectively with external partners, including creative agencies or freelancers, for the production of high-quality design, multimedia, and technical content.- Team Leadership and Development: Lead and mentor a team of marketing professionals, fostering a culture of accountability, continuous learning, and innovation to elevate team performance and output.- Public Relations and Influence: Develop and maintain strong, productive relationships with key media outlets and industry influencers to maximize brand exposure and credibility.- Executive Reporting and Trends: Develop and present detailed, high-level marketing performance reports, strategic recommendations, and budget proposals to the leadership team.- Stay current with the latest marketing trends, emerging technologies ( AI in marketing), and best practices to ensure continuous innovation.Required Skills:- 2-8 Years of proven experience in marketing management, with a strong background in developing and executing strategic campaigns.- Specialized knowledge and practical experience in SEO (Technical, On-Page, and Off-Page) principles and tools ( Google Search Console, SEMrush, Ahrefs).- Demonstrated expertise in managing the full digital marketing mix, including SEM (PPC), Content Marketing, and Email/Social Media.- Exceptional analytical skills with experience in budget management, ROI tracking, and using analytics platforms ( Google Analytics) to drive optimization.- Proven experience in leading and mentoring a team of marketing professionals.- Strong verbal and written communication skills for executive reporting and managing external agency/media relationships.- Ability to conduct detailed Competitor and Market Analysis to formulate strategic responses.Preferred Skills:- Experience in the consulting, B2B services, or professional services industry.- Certification in Google Analytics and/or Google Ads.- Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce Marketing Cloud).- Technical understanding of website architecture and its impact on SEO performance (ref:iimjobs.com)