Itvedant - PPC Manager - Digital Marketing

3 weeks ago

Mumbai, Maharashtra, India Itvedant Education Private Limited Full time

- As a PPC Manager, you will be responsible for leading, strategizing, and managing performance marketing campaigns with a strong focus on ROI, customer acquisition, and growth.

- You will oversee the day-to-day operations of paid marketing campaigns across various platforms, while also mentoring a team and collaborating cross-functionally with stakeholders to ensure marketing success.

- The ideal candidate will have a proven track record in performance marketing, strong analytical capabilities, leadership skills, and a deep understanding of paid media platforms such as Google Ads, YouTube Ads, Meta, and others.

Roles & Responsibilities:.

- Develop and drive comprehensive paid media strategies across Google Ads (Search, Display, Discovery, Performance Max, UACs, YouTube), Meta, and other performance marketing platforms.

- Manage and mentor a team of PPC Executives and Specialists; ensure their professional growth and skill development through training, goal-setting, and feedback.

- Take full ownership of campaign planning, execution, optimization, and reporting, aligned with business and marketing goals (CPL, CPA, ROAS).

- Monitor and analyze campaign performance data and trends to provide actionable insights and strategic recommendations.

- Oversee campaign structuring, ad copy creation, A/B testing, keyword strategies, bidding models, and budget allocation.

- Collaborate with internal teams (Creative, Content, Tech, Sales) to align campaigns with broader business objectives.

- Lead Monthly/Quarterly Business Review (MBR/QBR) meetings with leadership and key stakeholders showcasing performance outcomes, trends, and growth strategies.

- Stay up to date with platform updates, emerging technologies, industry changes, and competitor activity to ensure innovative and effective media buying.

- Ensure accurate tracking, measurement, and attribution using tools like Google Analytics, GTM, and conversion pixels.

- Prepare in-depth reports and dashboards for all performance metrics including ROI, CPA, CTR, Conversion Rate, and other KPIs.

Key Requirements:.

- 6 years of experience in Performance Marketing / Paid Search (PPC in edtech Industry), with at least 1-2 years in a managerial or team lead role.

- Deep expertise in platforms like Google Ads, Meta Ads, YouTube Ads, and web analytics tools such as Google Analytics, Google Tag Manager, and Looker Studio.

- Strong analytical skills and a data-driven approach to decision-making and campaign optimization.

- Proven ability to strategize, execute, and scale campaigns with measurable business impact.

- Excellent team leadership, project management, and communication skills.

- Ability to think creatively, identify growth opportunities, and solve problems efficiently.

- Highly organized with the ability to manage multiple campaigns and deadlines.

- Bachelor's degree in Engineering, Marketing, Business, or a related field.

- MBA preferred but not mandatory.

(ref:iimjobs.com)

  • Itvedant - Strategic Partnership Manager

    3 weeks ago

    Navi Mumbai, Maharashtra, India Itvedant Education Private Limited Full time

    Key Responsibilities:1. Corporate Alliances & CSR Partnerships- Design mutually beneficial programs with HR/L&D and CSR heads.- Lead MoU negotiations for co-branded initiatives, scholarships, and upskilling projects.2. University Collaborations- Integrate Itvedant modules (credit/minor/FDPs) into UG/PG curriculums.- Conduct faculty development programs to...

  • Itvedant Education

    3 weeks ago

    Mumbai, Maharashtra, India ITVEDANT EDUCATION PRIVATE LIMITED Full time

    JOB INTRODUCTION :- Performance Marketing focuses on driving specific, measurable results like clicks, conversions, and sales. - A Performance Marketing Specialist plans and optimizes campaigns across digital channels, using data to track key metrics like ROI and CPA. They continuously test and refine strategies to ensure campaigns meet objectives...

  • Itvedant - Specialist - Performance Marketing

    3 weeks ago

    Mumbai, Maharashtra, India Itvedant Education Private Limited Full time

    About the JobWe're looking for a passionate and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for driving revenue growth by designing, executing, and optimizing digital marketing campaigns across various channels. You'll be a key player in the entire project lifecycle, from initial concept to detailed...

  • Performance Marketing Specialist

    4 weeks ago

    Mumbai, Maharashtra, India Webtrixz - Digital Marketing Agency Full time

    Job DescriptionCompany DescriptionWebtrixz, founded in 2013, is a Mumbai-based Web Design Company committed to providing realistic, high-quality digital solutions. As industry leaders, we adapt to changing trends and customer needs, showcasing our expertise across various projects and industries. We offer valuable and affordable solutions that drive business...

  • Digital Marketing Manager

    4 days ago

    Mumbai, Maharashtra, India Antal International Full time

    Job Title: Senior Manager – Digital MarketingLocation: MumbaiExperience: 8–10 yearsCompany Overview:A fast-growing AI-led cybersecurity company delivering cutting-edge mobile threat defense solutions for regulated industries. Recently raised ₹76 Cr in Series A funding to support global growth and product innovation.Role Overview:We are looking for a...

  • Digital Marketing Manager

    2 days ago

    Mumbai, Maharashtra, India Antal International Full time

    Job Title: Senior Manager – Digital MarketingLocation: MumbaiExperience: 8–10 yearsCompany Overview:A fast-growing AI-led cybersecurity company delivering cutting-edge mobile threat defense solutions for regulated industries. Recently raised ₹76 Cr in Series A funding to support global growth and product innovation.Role Overview:We are looking for a...

  • Digital Marketing Manager

    4 weeks ago

    Mumbai, Maharashtra, India Antal International Full time

    Job Title: Senior Manager – Digital Marketing Location: Mumbai Experience: 8–10 years Company Overview: A fast-growing AI-led cybersecurity company delivering cutting-edge mobile threat defense solutions for regulated industries. Recently raised ₹76 Cr in Series A funding to support global growth and product innovation. Role Overview: We are...

  • Digital Marketing Manager

    3 weeks ago

    Mumbai, Maharashtra, India Volody Full time

    Job DescriptionJob Title: Digital Marketing ManagerLocation: Mumbai- on siteDepartment: MarketingCompany: Volody Products Pvt LtdIndustry: SaaS / LegalTech / Compliance SoftwareAbout Volody Products Pvt Ltd:Volody is a leading provider of enterprise SaaS solutions in the LegalTech space, offering AI-powered Contract Lifecycle Management (CLM), Compliance,...

  • Manager - Business Development - Marketing Services (3-4 Yrs) Mumbai (b2b/corporate Sales)

    4 weeks ago

    Mumbai, Maharashtra, India Togglehead Digital Full time

    Job Overview The Business Development Manager in Digital Marketing is responsible for driving new business opportunities and growth for the company s digital marketing services This role involves identifying prospects developing and nurturing client relationships and working closely with internal teams to develop tailored digital marketing solutions The...

  • 3 Days Left: Digital Marketing Manager

    3 weeks ago

    Mumbai, Maharashtra, India Intriants services Full time

    Digital Marketing Manager Company Design Qandy Location Mumbai Salary 7-12 LPA Role Overview We are seeking an experienced Digital Marketing Manager to develop and execute digital strategies that enhance brand awareness customer engagement and lead generation The ideal candidate will be well-versed in digital marketing trends and have a proven...