Integrated Media Strategy

1 week ago

Bengaluru, India Bharat Media & Entertainment Group (BMEG) Full time

About BMEG:

From Colonial India to Independent India and now from an Evolutionary phase we are in our Revolutionary phase. At Bharat Media & Entertainment Group (BMEG) we use data, insights, technology, content, media, and a vivid imagination to propel homegrown brands from regional, to national, to global acclaim.

We are part of a 5-billion-dollar global enterprise, but the real scale is in our audacious ambitions.


INTEGRATED MEDIA STRATEGIST:

If you're a strategic wiz with a proven track record of creating impactful campaigns across all channels, we would like to hear from you


OPPORTUNITY OVERVIEW:

As our Integrated Media Strategist, you'll be the architect of comprehensive media strategies that drive brand growth and deliver measurable results. Your deep expertise in media planning across TV, print, radio, and digital channels will be essential in developing full-funnel approaches that resonate with diverse audiences. You'll leverage your strong analytical skills to segment audiences, derive insights from market data, and optimize campaigns through rigorous analytics and market mix modeling.

You'll work seamlessly across departments to ensure campaigns flawlessly planned and perfectly align with brand objectives. By leveraging your market research expertise, you'll analyze media performance data to pinpoint the most impactful channels and methods to engage our target audience. This role demands a rock-solid foundation in media planning, coupled with top-notch analytical skills. Additionally, your experience in new business pitches will be a valuable asset in securing new clients and driving BMEG's portfolio growth.


AS THE INTEGRATED MEDIA STRATEGIST, YOUR RESPONSIBILITIES WOULD BE:

  • Media Strategist & Campaign Architect: Design & Develop media strategy from a 360* approach (digital, print, TV, and radio channels). Conduct market research to identify target audience preferences and media consumption habits. Analyze media performance data to optimize campaigns, maximize ROI, and achieve marketing objectives
  • Target Audience Specialist: Collaborate with marketing and creative teams to ensure media strategies align with campaign goals and brand messaging
  • Data-Driven Optimizer: Analyze media performance data to optimize campaigns, maximize ROI, and achieve marketing objectives.
  • Industry Trendwatcher: Stay current with industry trends and best practices in media consumption habits, changing landscape, new platforms, planning and buying
  • Budgetary Guardian: Manage media budgets efficiently and effectively
  • Market Insights Reporter: Provide the business with concise and timely management reports on market conditions and opportunities
  • Campaign Performance Monitor: Track and oversee the adherence to best practices for local market implementation based on global category briefings

Ideal Candidate:

  • Media Maven: 12+ years of experience in media strategy and implementation, with at least 5 years in core strategic functions (agency or client-side preferred).
  • Strategic Skill Set: Expertise in media strategy, campaign management, full-funnel approaches, digital & social media, audience segmentation, market insights, data analytics, market mix modeling, and budget management.
  • Master of Essentials: Strong foundation in integrated media planning, brand positioning, market insights, and applying 360* marketing tools.
  • Tech-Savvy: Hands-on experience with industry-leading software (YUMI, GWI, etc.).
  • Multilingual: Fluent in English and Hindi (regional language knowledge a plus)
  • Can-Do Attitude and Team Player: You are a fantastic team player with a can-do attitude and thrive in collaborative environments
  • Positive Energy and Perseverance: You radiate positive energy and enthusiasm, balanced with patience and persistence in the face of challenges
  • Have a killer Spotify playlist
  • A great sense of humour
  • An exceptional human being


Our Mantra:

  • Be mindful.
  • Be insightful.
  • Be playful.
  • Do thoughtful.


Our Tools:

  • Data
  • Insights
  • Imagination
  • Technology
  • Content
  • Media


Our Culture:

We are not nationalists, but we thrive on camaraderie. We are not conservative, but every risk is calculated. We are not old-fashioned, but we champion good old values. We have a wealth of experience, but we keep learning. We have deep pockets, but we remain frugal. We are analytical but we work hard to be ingenious. We are global but we are also indigenous. This is Bharat in a nutshell.


Our Word:

We assure you an environment that brings out the best in you, a place where your commitment, ideas, and passion will be celebrated and rewarded. Here, you will learn, grow, collaborate, innovate, and create lasting relationships. Once you are a part of BMEG, you will always be indispensable to us.

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