Media Strategy Lead

7 days ago


Bengaluru, Karnataka, India Jellyfish Full time
Job Role: Senior Retail Media Manager

We are seeking a skilled Senior Retail Media Manager to lead our media strategy and team development. As a key member of our team, you will be responsible for leading strategic initiatives, testing & data analysis, and daily management across complex retail accounts.

Main Responsibilities:

  1. Improve retail media campaigns inclusive of Sponsored Advertising and DSP activations across retail networks (Amazon).
  2. Ensure accurate and full delivery of client budgets.
  3. Develop strategies through a testing framework.
  4. Project manage initiatives with the media plan.
  5. Create professional client-facing documents highlighting clear and actionable performance insights.
  6. Collaborate with our teams to achieve campaign objectives.
  7. Perform ongoing paid keyword discovery, expansion, and optimization.
  8. Mentor and educate junior staff.

Qualifications and Requirements:

  • 3+ years of experience working in retail media in an agency setting.
  • Knowledge of sponsored ad & display advertising through Amazon, with experience working in the Ad Console & Vendor Central. AMC (Amazon Marketing Cloud) experience.
  • Experience working with 3rd party bid management platforms such as SKAI or Pacvue.
  • Experience managing media budgets over $1 million dollar while hitting/outperforming KPIs.
  • Full funnel media planning experience taking into account several ad formats, audiences, and seasonal periods.
  • Comprehensive understanding of the retail industry.
  • Advanced Excel (can perform complex functions) /Google Sheets.

Main Attributes:

  • Positive thinker, with levels of evident enthusiasm.
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback.

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