Media Strategy Lead
7 days ago
We are seeking a skilled Senior Retail Media Manager to lead our media strategy and team development. As a key member of our team, you will be responsible for leading strategic initiatives, testing & data analysis, and daily management across complex retail accounts.
Main Responsibilities:
- Improve retail media campaigns inclusive of Sponsored Advertising and DSP activations across retail networks (Amazon).
- Ensure accurate and full delivery of client budgets.
- Develop strategies through a testing framework.
- Project manage initiatives with the media plan.
- Create professional client-facing documents highlighting clear and actionable performance insights.
- Collaborate with our teams to achieve campaign objectives.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Mentor and educate junior staff.
Qualifications and Requirements:
- 3+ years of experience working in retail media in an agency setting.
- Knowledge of sponsored ad & display advertising through Amazon, with experience working in the Ad Console & Vendor Central. AMC (Amazon Marketing Cloud) experience.
- Experience working with 3rd party bid management platforms such as SKAI or Pacvue.
- Experience managing media budgets over $1 million dollar while hitting/outperforming KPIs.
- Full funnel media planning experience taking into account several ad formats, audiences, and seasonal periods.
- Comprehensive understanding of the retail industry.
- Advanced Excel (can perform complex functions) /Google Sheets.
Main Attributes:
- Positive thinker, with levels of evident enthusiasm.
- Open, honest and direct, is comfortable in giving and receiving constructive feedback.
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