Integrated media strategy

2 weeks ago

Bengaluru, India Bharat Media & Entertainment Group Full time
About BMEG:
From Colonial India to Independent India and now from an Evolutionary phase we are in our Revolutionary phase. At Bharat Media & Entertainment Group (BMEG) we use data, insights, technology, content, media, and a vivid imagination to propel homegrown brands from regional, to national, to global acclaim.
We are part of a 5-billion-dollar global enterprise, but the real scale is in our audacious ambitions.
INTEGRATED MEDIA STRATEGIST:
If you're a strategic wiz with a proven track record of creating impactful campaigns across all channels, we would like to hear from you
OPPORTUNITY OVERVIEW:
As our Integrated Media Strategist , you'll be the architect of comprehensive media strategies that drive brand growth and deliver measurable results. Your deep expertise in media planning across TV, print, radio, and digital channels will be essential in developing full-funnel approaches that resonate with diverse audiences. You'll leverage your strong analytical skills to segment audiences, derive insights from market data, and optimize campaigns through rigorous analytics and market mix modeling.
You'll work seamlessly across departments to ensure campaigns flawlessly planned and perfectly align with brand objectives. By leveraging your market research expertise, you'll analyze media performance data to pinpoint the most impactful channels and methods to engage our target audience. This role demands a rock-solid foundation in media planning, coupled with top-notch analytical skills. Additionally, your experience in new business pitches will be a valuable asset in securing new clients and driving BMEG's portfolio growth.
AS THE INTEGRATED MEDIA STRATEGIST, YOUR RESPONSIBILITIES WOULD BE:
Media Strategist & Campaign Architect: Design & Develop media strategy from a 360* approach (digital, print, TV, and radio channels). Conduct market research to identify target audience preferences and media consumption habits. Analyze media performance data to optimize campaigns, maximize ROI, and achieve marketing objectives
Target Audience Specialist: Collaborate with marketing and creative teams to ensure media strategies align with campaign goals and brand messaging
Data-Driven Optimizer: Analyze media performance data to optimize campaigns, maximize ROI, and achieve marketing objectives.
Industry Trendwatcher: Stay current with industry trends and best practices in media consumption habits, changing landscape, new platforms, planning and buying
Budgetary Guardian: Manage media budgets efficiently and effectively
Market Insights Reporter: Provide the business with concise and timely management reports on market conditions and opportunities
Campaign Performance Monitor: Track and oversee the adherence to best practices for local market implementation based on global category briefings
Ideal Candidate:
Media Maven: 12+ years of experience in media strategy and implementation, with at least 5 years in core strategic functions (agency or client-side preferred).
Strategic Skill Set: Expertise in media strategy, campaign management, full-funnel approaches, digital & social media, audience segmentation, market insights, data analytics, market mix modeling, and budget management.
Master of Essentials: Strong foundation in integrated media planning, brand positioning, market insights, and applying 360* marketing tools.
Tech-Savvy: Hands-on experience with industry-leading software (YUMI, GWI, etc.).
Multilingual: Fluent in English and Hindi (regional language knowledge a plus)
Can-Do Attitude and Team Player: You are a fantastic team player with a can-do attitude and thrive in collaborative environments
Positive Energy and Perseverance: You radiate positive energy and enthusiasm, balanced with patience and persistence in the face of challenges
Have a killer Spotify playlist
A great sense of humour
An exceptional human being
Our Mantra:
Be mindful.
Be insightful.
Be playful.
Do thoughtful.
Our Tools:
Data
Insights
Imagination
Technology
Content
Media
Our Culture:
We are not nationalists, but we thrive on camaraderie. We are not conservative, but every risk is calculated. We are not old-fashioned, but we champion good old values. We have a wealth of experience, but we keep learning. We have deep pockets, but we remain frugal. We are analytical but we work hard to be ingenious. We are global but we are also indigenous. This is Bharat in a nutshell.
Our Word:
We assure you an environment that brings out the best in you, a place where your commitment, ideas, and passion will be celebrated and rewarded. Here, you will learn, grow, collaborate, innovate, and create lasting relationships. Once you are a part of BMEG, you will always be indispensable to us.

  • Integrated Media Strategy

    2 weeks ago

    Bengaluru, India Bharat Media & Entertainment Group (BMEG) Full time

    About BMEG:From Colonial India to Independent India and now from an Evolutionary phase we are in our Revolutionary phase. At Bharat Media & Entertainment Group (BMEG) we use data, insights, technology, content, media, and a vivid imagination to propel homegrown brands from regional, to national, to global acclaim.We are part of a 5-billion-dollar global...

  • Integrated Media Strategy

    2 weeks ago

    Bengaluru, India Bharat Media & Entertainment Group (BMEG) Full time

    About BMEG:From Colonial India to Independent India and now from an Evolutionary phase we are in our Revolutionary phase. At Bharat Media & Entertainment Group (BMEG) we use data, insights, technology, content, media, and a vivid imagination to propel homegrown brands from regional, to national, to global acclaim.We are part of a 5-billion-dollar global...

  • Integrated Media Strategy

    2 weeks ago

    Bengaluru, India Bharat Media & Entertainment Group (BMEG) Full time

    About BMEG:From Colonial India to Independent India and now from an Evolutionary phase we are in our Revolutionary phase. At Bharat Media & Entertainment Group (BMEG) we use data, insights, technology, content, media, and a vivid imagination to propel homegrown brands from regional, to national, to global acclaim.We are part of a 5-billion-dollar global...

  • Media planning manager

    1 month ago

    Bengaluru, India Havas Media Network Full time

    Job DescriptionMedia Group HeadDEPARTMENT: Media PlanningPRIMARY LOCATION: - BangaloreREPORTING: Associate Business DirectorJOB SUMMARY:A Media Group Head is responsible for creating integrated media solutions and handling day to day operations. This also includes interacting with all Strategic Units and ensuring smooth functioning of the team and...

  • Media Planning Manager

    1 month ago

    Bengaluru, India Havas Media Network Full time

    Job DescriptionMedia Group Head- DEPARTMENT: Media Planning- PRIMARY LOCATION: - Bangalore- REPORTING: Associate Business DirectorJOB SUMMARY:A Media Group Head is responsible for creating integrated media solutions and handling day to day operations. This also includes interacting with all Strategic Units and ensuring smooth functioning of the team and...

  • Social Media Executive

    1 week ago

    Bengaluru, India Dharma Media Consultants Full time

    About Dharma Media Consultants:We are an award-winning brand-building company that has been working within the Corporate, PE-VC, Impact, and Startup ecosystem providing effective, targeted, and well-conceived PR and communications strategies.We have an excellent body of work and manage exciting Client Partners. We are ambitious and hard-working, and...

  • Media Strategy Coordinator

    4 weeks ago

    Bengaluru, Karnataka, India H&M Group Full time

    Job Title: Media AnalystAbout the Role:The Media Analyst will be responsible for analyzing consumer and media data to drive the media agenda in the region. This involves using data to inform media strategies and ensure the effective utilization of media channels to enhance customer relationships and drive business growth.Key Responsibilities:Analyze market...

  • Media Planning Manager

    3 months ago

    Bengaluru, India Havas Media Network Full time

    Job Description Media Group Head DEPARTMENT: Media Planning PRIMARY LOCATION: - Bangalore REPORTING: Associate Business Director JOB SUMMARY: A Media Group Head is responsible for creating integrated media solutions and handling day to day operations. This also includes interacting with all Strategic Units and ensuring smooth functioning of the...

  • Senior executive

    1 month ago

    Bengaluru, India Havas Media Network Full time

    Job Title: Senior Executive - Biddable MediaJob Description :We are looking for a talented and results-driven Senior Executive in Biddable Media to join our growing marketing team. The ideal candidate will have a passion for digital advertising and a strong understanding of biddable media platforms such as Google Ads, Facebook Ads, Linked In Ads, Twitter Ads...

  • Senior Executive

    4 weeks ago

    Bengaluru, India Havas Media Network Full time

    Job Title: Senior Executive - Biddable MediaJob Description :We are looking for a talented and results-driven Senior Executive in Biddable Media to join our growing marketing team. The ideal candidate will have a passion for digital advertising and a strong understanding of biddable media platforms such as Google Ads, Facebook Ads,Ads, Twitter Ads and other...

  • Senior Executive

    2 months ago

    Bengaluru, India Havas Media Network Full time

    Job Title: Senior Executive - Biddable MediaJob Description :We are looking for a talented and results-driven Senior Executive in Biddable Media to join our growing marketing team. The ideal candidate will have a passion for digital advertising and a strong understanding of biddable media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads...

  • Social Media Executive

    1 week ago

    Bengaluru, India Dharma Media Consultants Full time

    About Dharma Media Consultants: We are an award-winning brand-building company that has been working within the Corporate, PE-VC, Impact, and Startup ecosystem providing effective, targeted, and well-conceived PR and communications strategies. We have an excellent body of work and manage exciting Client Partners. We are ambitious and hard-working, and...

  • Social Media Executive

    2 weeks ago

    Bengaluru, India Dharma Media Consultants Full time

    About Dharma Media Consultants:We are an award-winning brand-building company that has been working within the Corporate, PE-VC, Impact, and Startup ecosystem providing effective, targeted, and well-conceived PR and communications strategies.We have an excellent body of work and manage exciting Client Partners. We are ambitious and hard-working, and...

  • Social Media Executive

    1 week ago

    Bengaluru, India Dharma Media Consultants Full time

    About Dharma Media Consultants:We are an award-winning brand-building company that has been working within the Corporate, PE-VC, Impact, and Startup ecosystem providing effective, targeted, and well-conceived PR and communications strategies.We have an excellent body of work and manage exciting Client Partners. We are ambitious and hard-working, and...

  • Senior Executive

    2 months ago

    Bengaluru, India Havas Media Network Full time

    Job Title: Senior Executive - Biddable MediaJob Description:We are looking for a talented and results-driven Senior Executive in Biddable Media to join our growing marketing team. The ideal candidate will have a passion for digital advertising and a strong understanding of biddable media platforms such as Google Ads, Facebook Ads, Ads, Twitter Ads and other...

  • Brand Street Integrated

    2 months ago

    Bengaluru, India Brand Street Integrated Consultancy Network Full time

    The Opportunity:Are you a passionate and results-oriented performance media expert looking to take your career to the next level? Do you thrive in a fast-paced environment and have a proven track record of exceeding client expectations? If so, then we want to hear from you! Three Percent Collective, a leading digital media investment agency, is seeking a...

  • Social Media Strategy Director

    1 week ago

    Bengaluru, Karnataka, India Snaphunt Full time

    Unlock Your Potential as a Social Media Strategy DirectorWe are seeking an experienced and results-driven Social Media Strategy Director to join our team at Snaphunt. As a key member of our agency, you will be responsible for developing and implementing impactful social media strategies that drive business growth and success.About the RoleThe ideal candidate...

  • Senior Executive/Assistant Manager

    6 months ago

    Bengaluru, India Havas Media India Pvt Ltd Full time

    Description : KEY RESPONSIBILITIES: Helping brand managers maximize audience for their brands by devising efficient media strategies Presenting media plans and strategies to the clients and taking their approvals on the same Briefing teams for implementation and ensuring timely execution of the plans Projecting media budgets and deliveries to be...

  • Digital Media Marketing Specialist

    1 month ago

    Bengaluru, Karnataka, India SYNERGOS TECH CONSULTING SERVICES PRIVATE LIMITED Full time

    Job SummaryWe are seeking a highly skilled Digital Media Marketing Specialist to join our team at Synergos Tech Consulting Services Private Limited. This role will be responsible for managing end-to-end social media and digital campaigns, seeking new areas of opportunity through research and analysis, campaign strategy, bid management, CPA optimization, and...

  • Social Media Intern

    4 months ago

    Ulsoor, Bengaluru, Karnataka, India Represent Media Full time

    Job Title: Social Media Marketing Intern Company: Represent Media Location: Ulsoor Road, Bangalore Working days: 5 days, Mon - Fri (work from office) **About Us**: At Represent Media, we're more than just a digital marketing agency. We're trailblazers in the ever-evolving digital landscape, committed to helping businesses grow and succeed online. As we...