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Key Responsibilities:
- Go-to-Market (GTM) Strategy & Execution: Develop and achieve ambitious GTM goals by formulating and executing robust strategies to build and expand offline business channels.
- New Product Launch Leadership: Take ownership of new product launch plan execution from conception to market, ensuring seamless coordination and impactful market entry.
- Sales Team Development: Build, coach, and motivate a high-performing sales team, providing guidance and support to achieve sales targets and develop their capabilities.
- Below-the-Line (BTL) Activities: Plan and oversee effective BTL activities to drive consumer engagement, generate demand, and support sales objectives.
- Trade & Distributor Relations: Cultivate and maintain strong, lasting relationships with external distributors and key trade partners. Your collaborative nature will be essential in coordinating efforts with these partners and internal sales and marketing teams to ensure market penetration and success.
- Market Insight & Agility: Demonstrate high agility in adapting to market dynamics and handling the unique challenges associated with launching new brands and Master's/Bachelor's Degree or equivalent experience.
- Previous experience in the FMCG (Fast-Moving Consumer Goods) and Personal Care industry is mandatory.
- Proven ability to handle new brand launch challenges and deliver successful market entries.
- Excellent communication, negotiation, and interpersonal skills.
- A self-starter with a high degree of agility and adaptability.
- Demonstrated ability to build and coach sales teams.
- Strong collaborative nature to work effectively with cross-functional internal teams and external partners.
