Paid Media Specialist

2 hours ago

Bengaluru, India Starfish Hiring Full time

A fintech client is seeking a Paid Media Specialist  to join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms. 

Requirements

RESPONSIBILITIES

  • Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
  • Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms.
  • Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement.
  • Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
  • Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
  • Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
  • Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.

REQUIREMENTS

  • Previous experience in paid media management and data analytics.
  • Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Detail-oriented with a strong focus on results.

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