Paid Media Specialist

3 weeks ago

Bengaluru, India Resmed Full time

Job Description

Resmed is a global leader in connected devices and digital health. We help millions of people sleep, breathe, and live better lives. Are you ready to help fuel our growth? As ResMed continues to evolve with the future of healthcare, our customer-centric organization focuses on cloud-connected devices and digital health technologies that are designed to help treat and manage sleep apnea, COPD, and other chronic respiratory diseases that, together, affect over one billion people worldwide.

Lets talk about the team

Youll be part of the Marketing Paid Media team, working in close collaboration with regional and global stakeholders across Marketing, Communications, Legal, and Digital functions. The team thrives on collaboration, creativity, and data-driven decision-making to deliver impactful multi-channel campaigns. We believe in innovation, cross-functional teamwork, and keeping a pulse on industry trends to stay ahead in the digital landscape.

Lets talk about the role

As a Paid Media Advanced Specialist, you will take ownership of shaping and executing paid media strategies that drive brand awareness, lead generation, and B2B digital marketing impact. This role is not limited to campaign execution - its about contributing to planning, optimization, and cross-regional alignment to ensure business objectives are met.

In this role, you will:

  • Define, manage, and execute media plans while working with external agencies.
  • Partner with internal digital teams (SEO, Web, CRM) to integrate paid media into the end-to-end customer journey.
  • Advise stakeholders on best practices, trends, and opportunities for improvement.
  • Monitor, analyze, and report on performance using tools like Google Analytics and platform metrics.
  • Lead execution across Meta Ads, Google Ads, TikTok Ads, and partner platforms (e.g., WebMD, Medscape).
  • Stay updated on competitors, industry trends, and platform innovations to continuously enhance strategy.

Let's talk about you

  • You're a digital marketer with strong paid media expertise, a passion for data-driven decision-making, and the ability to balance independent ownership with cross-team collaboration.
  • A degree in Marketing, Communication, Business, or a related Digital discipline.
  • 4+ years of hands-on experience in digital marketing, with a strong focus on paid media.
  • Proven ability to manage and optimize campaigns for ROI and lead generation.
  • Experience across multiple advertising platforms (Meta, LinkedIn, YouTube, Instagram, Google Ads, Display).
  • Strong analytical skills and proficiency with media tools (e.g., Sprinklr, Google Analytics, platform-native reporting).
  • Certifications in Meta Ads, Google Ads, or Analytics (preferred).
  • Fluent English (other languages are a plus).

Personal skills that set you up for success:

  • Excellent organizational and time management abilities.
  • Strong communication skills and comfort working with international/global stakeholders.
  • A proactive, solution-oriented mindset with adaptability and accountability.
  • Ability to work independently while thriving in a collaborative environment.

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